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Mediating the Vote - The Changing Media Landscape in U.S. Presidential Campaigns (Hardcover, New): Michael Pfau, Brian J.... Mediating the Vote - The Changing Media Landscape in U.S. Presidential Campaigns (Hardcover, New)
Michael Pfau, Brian J. Houston, Shane M. Semmler
R2,709 Discovery Miles 27 090 Ships in 12 - 17 working days

A sea change is taking place in how people use media, and it affects not only how people perceive political candidates and where they get their information, but also_more broadly_their basic democratic values. Mediating the Vote systematically explores a number of questions about media use and its relation to democratic engagement, analyzing the effects of communication forms on the 2004 presidential elections. Are Democratic and Republican voters increasingly turning to different outlets for information about candidates and campaigns and, if so, what does this mean for political discourse? Which communication forms_newspapers, television news programs, the Internet, or films_had the greatest impact on people's perceptions of the presidential candidates during the 2004 campaigns? Do different forms of media affect people, either intellectually or emotionally, in distinct ways? And do some communication forms elevate, whereas others degrade, basic democratic values? This book probes these questions and more, and the results contribute to an important goal in political communication studies: creating a more refined, integrated, and_ultimately_precise picture of how media affects democratic engagement.

Mediating the Vote - The Changing Media Landscape in U.S. Presidential Campaigns (Paperback): Michael Pfau, Brian J. Houston,... Mediating the Vote - The Changing Media Landscape in U.S. Presidential Campaigns (Paperback)
Michael Pfau, Brian J. Houston, Shane M. Semmler
R1,108 Discovery Miles 11 080 Ships in 12 - 17 working days

A sea change is taking place in how people use media, and it affects not only how people perceive political candidates and where they get their information, but also-more broadly-their basic democratic values. Mediating the Vote systematically explores a number of questions about media use and its relation to democratic engagement, analyzing the effects of communication forms on the 2004 presidential elections. Are Democratic and Republican voters increasingly turning to different outlets for information about candidates and campaigns and, if so, what does this mean for political discourse? Which communication forms-newspapers, television news programs, the Internet, or films-had the greatest impact on people's perceptions of the presidential candidates during the 2004 campaigns? Do different forms of media affect people, either intellectually or emotionally, in distinct ways? And do some communication forms elevate, whereas others degrade, basic democratic values? This book probes these questions and more, and the results contribute to an important goal in political communication studies: creating a more refined, integrated, and-ultimately-precise picture of how media affects democratic engagement.

With Malice Toward All? - The Media and Public Confidence in Democratic Institutions (Hardcover): Patricia Moy, Michael Pfau With Malice Toward All? - The Media and Public Confidence in Democratic Institutions (Hardcover)
Patricia Moy, Michael Pfau
R2,696 Discovery Miles 26 960 Ships in 10 - 15 working days

Public opinion polls point to a continuing decline in confidence in the Presidency, court system, Congress, the news media, state government, public education, and other key institutions. Moy and Pfau analyze the reasons for this crisis of confidence, with particular attention to the role of the media. Moy and Pfau examine the impact of sociodemographic factors, political expertise, and use of communication media on people's perceptions of confidence in democratic institutions. Their conclusions are based on two years of data collection. In three waves between 1995 and 1997, they conducted a series of content analyses of media depictions of democratic institutions in conjunction with general survey data. The result is one of the most comprehensive examinations ever conducted on the influence of the media on public confidence. It will be of great value to scholars, researchers, students, and professionals in government and the media.

Televised Presidential Debates - Advocacy in Contemporary America (Hardcover, New): Steven Brydon, Susan A. Hellweg, Michael... Televised Presidential Debates - Advocacy in Contemporary America (Hardcover, New)
Steven Brydon, Susan A. Hellweg, Michael Pfau
R2,684 Discovery Miles 26 840 Ships in 10 - 15 working days

Televised debates between the nominees of the two major parties have become standard fare in contemporary presidential election campaigns. The authors of this important volume maintain that television has altered the very nature of presidential debates profoundly, that the demands of television have dictated the structure and formats of contemporary debates, and that the visual content of presidential debates plays an important role in the way that candidates exercise influence in televised debates. This important work employs a television perspective in examining the sponsorship, formats, nature, and impacts of presidential debates, stressing the 1960, 1976, 1980, 1984, and 1988 debates. The authors assert that in order to understand contemporary political debates, one must understand how television communicates and exercises influence in this context. Hellweg, Pfau, and Brydon integrate contemporary theory and research about the television medium and influence with extensive research on presidential debates. Specific topics include how presidential debates have evolved as a function of the participation of the broadcast industry, how debates are structured to fit the demands of the television medium, how candidates' verbal messages must be tailored to the medium, how candidates' visual messages are defined through the medium, and the persuasive effects of mediated debates. Televised Presidential Debates will be particularly useful to scholars and students of political communication, campaigns and elections, and mass media.

Adolescents and Communication Regarding Sex and Contraception (Paperback): Kimberly Parker, Michael Pfau, Bobi Ivanov Adolescents and Communication Regarding Sex and Contraception (Paperback)
Kimberly Parker, Michael Pfau, Bobi Ivanov
R1,205 Discovery Miles 12 050 Ships in 10 - 15 working days

This study focused on 18- and 19-year old late adolescents, seeking to increase our understanding of the theoretical frameworks associated with adolescent sexual and contraceptive communicative behavior. Identity and self esteem were used to investigate these antecedents influence on adolescent communication, including communication self efficacy, comfort discussing sex and contraception, and perceived communication self efficacy regarding sex and contraception. This study offered a framework for understanding adolescent communication related to sex and contraception, illustrating that adolescents identity status does increase communication efficacy. However, the results did not confirm a relationship between identity status, and sex and contraceptive discussions.

With Malice Toward All? - The Media and Public Confidence in Democratic Institutions (Paperback, New): Patricia Moy, Michael... With Malice Toward All? - The Media and Public Confidence in Democratic Institutions (Paperback, New)
Patricia Moy, Michael Pfau
R1,336 Discovery Miles 13 360 Ships in 10 - 15 working days

Public opinion polls point to a continuing decline of confidence in the Presidency, court system, Congress, the news media, state government, public education, and other key institutions. Moy and Pfau examine the role of the media in the decline of the American public's confidence in democratic institutions. Moy and Pfau examine the impact of sociodemographic factors, political expertise, and use of communication media on people's perceptions of confidence in democratic institutions. Their conclusions are based on two years of data collection. In three waves between 1995 and 1997, they conducted a series of content analyses of media depictions of democratic institutions in conjunction with public opinion surveys. The result is one of the most comprehensive examinations ever conducted on the influence of the media on public confidence. It will be of great value to scholars, researchers, students, professionals in government and the media, and anyone interested in the role of the media in democratic societies.

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