Wir wird man vom Hidden Champion zum Brand Champion und wieso sollte man das uberhaupt wollen? In Zeiten in denen sich die Konigsdisziplin Markenaufbauund Markenfuhrung im deutschen Mittelstand im tiefsten Dornroschenschlaf befindet, ist es hochste Zeit die Themen "Brand "und "Hidden" miteinander bekanntzumachen und die "Champions" endlich wach zu kussen. Also, folgen Sie den beiden Autoren Dr. Michael Seibold und Stefan Sell auf einer kurzweiligen Reise auf die moglichen Markengipfel der Branche. Lernen sie schnell und anschaulich aus der Praxis, welche Hohen zu erklimmen sind und auf welche Spalten man achten sollte, wenn man sein Wachstum als "Hidden Champion" nachhaltig und international sichern will."

In this wide-ranging book, Michael Seibold critically examines and assesses how Talent Identification and Development (TID) programmes for tennis are organised and implemented. He compares the views of key actors involved in TID practice: players, coaches, administrators, and parents in four selected European countries. Seibold's study is based upon a multi-disciplinary and comparative research design, using both quantitative and qualitative research strategies. The results show large gaps between theory and practice of TID, indicating that tennis is likely to remain a socially exclusive sport and to become even more so within the next few years and will remain limited to children from families with above-average financial backgrounds. Michael Seibold suggests that environmental factors should form a part of every TID programme. Any TID must be looked upon as an ongoing longitudinal dynamical process. A centrally operating talent development commission, following clear published guide-lines, is of crucial importance. Seibold's book gives a real inside view into the TID programmes in tennis from the point of view of an expert who has been working many years as a national and international tennis coach and as sports expert as part of the International Olympic Committee's Olympic Solidarity Programme. It will help the reader to understand more about TID in tennis in general and support coaches, parents, players, and administrators in developing and optimising a programme to support and evolve their future talents.