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Kundenwert in Banken und Sparkassen (German, Paperback, Softcover reprint of the original 1st ed. 2003): Werner Thum, Michael... Kundenwert in Banken und Sparkassen (German, Paperback, Softcover reprint of the original 1st ed. 2003)
Werner Thum, Michael Semmler
R1,181 Discovery Miles 11 810
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Dieses Buch gibt anhand zahlreicher Beispiele wertvolle Anregungen fur eine Ertragssteigerung durch langfristige Kundenzufriedenheit und bietet Losungsansatze fur eine potenzialorientierte Kundenwertanalyse.

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