This volume contains an Open Access Chapter. Authenticity has become a buzzword for our times. Much of the travel industry is built around the provision of ‘authentic’ experiences, global brands fight to be seen as ‘authentic’ and social media platforms are awash with arguments about the authenticity of this post or that vlogger. But what do we mean by authenticity? And why have these debates grown so dramatically in the last two decades? This collection explores the complex and at times controversial idea of authenticity. Addressing the concept from an interdisciplinary perspective and offering a diverse range of topical cases, the authors bring together the latest empirical and conceptual scholarship addressing authenticity and its centrality to debates about contemporary culture, media and society. In this way, the authors are able to pinpoint the growing significance of the concept of authenticity, the various ways in which different disciplines approach the topic, and possible ways of advancing the field across disciplines. With sections covering travel and tourism, branding and marketing, popular culture, social media and political communication this exciting and innovative collection will make fascinating and crucial reading for scholars and students across the social sciences and humanities, and helps to define what these different disciplines mean by authenticity.

This edited collection explores the continuing appeal of nationalism around the world. The authors' ground-breaking research demonstrates the ways in which national priorities and sensibilities frame an extraordinary array of activities, from classroom discussions and social media posts to global policy-making, as well as identifying the value that can come from feeling part of a national community, especially during times of economic uncertainty and social change. They also note how attachments to nation can often generate powerful emotions, happiness and pride as well as anger and frustration, which can be used to mobilize substantial numbers of people into action. Featuring contributions from leading social scientists across a range of disciplines, including sociology, geography, political science, social psychology, media and cultural studies, the book presents a number of case studies covering a range of countries including Russia, Germany, New Zealand, Serbia, Japan, Azerbaijan, Greece and the USA. Everyday Nationhood will appeal to students and scholars of nationalism, globalization and identity across the social sciences as well as those with an interest in understanding the role of nationalism in shaping some of the most pressing political crises- migration, economic protectionism, populism - of the contemporary era.