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This is a title in the modular "Principles in Psychology Series,"
designed for A-level and other introductory courses, aiming to
provide students embarking on psychology courses with the necessary
background and context. One aspect of this is to consider
contemporary psychology in the light of its historical development.
Another aspect is to examine some of the major controversies which
have dominated psychology over the centuries. Yet another aspect is
to consider some of the major areas of psychology eg social,
developmental, cognitive in terms of what they have to offer in the
quest for an understanding of human behaviour.; The book also
addresses key issues which need to be considered as psychology
matures into a fully fledged experimental and scientific
discipline. For example, how much do laboratory experiments tell us
about how people behave in the real world? And how far is it
ethically permissable for psychologists to go in their pursuit of
knowledge?
The great majority of books on artificial intelligence are written
by AI experts who understandably focus on its achievements and
potential transformative effects on society. In contrast, AI vs
Humans is written by two psychologists (Michael and Christine
Eysenck) whose perspective on AI (including robotics) is based on
their knowledge and understanding of human cognition. This book
evaluates the strengths and limitations of people and AI. The
authors' expertise equips them well to consider this by seeing how
well (or badly) AI compares to human intelligence. They accept that
AI matches or exceeds human ability in many spheres such as
mathematical calculations, complex games (e.g., chess, Go, and
poker), diagnosis from medical images, and robotic surgery.
However, the human tendency to anthropomorphise has led many people
to claim mistakenly that AI systems can think, infer, reason, and
understand while engaging in information processing. In fact, such
systems lack all those cognitive skills and are also deficient in
the quintessentially human abilities of flexibility of thinking and
general intelligence. At a time when human commitment to AI appears
unstoppable, this up-to-date book advocates a symbiotic and
co-operative relationship between humans and AI. It will be
essential reading for anyone interested in AI and human cognition.
Is it possible to learn something without being aware of it? How
does emotion influence the way we think? How can we improve our
memory? Fundamentals of Cognition, Fourth Edition, provides a
basic, reader-friendly introduction to the key cognitive processes
we use to interact successfully with the world around us. Our
abilities in attention, perception, learning, memory, language,
problem solving, thinking, and reasoning are all vitally important
in enabling us to cope with everyday life. Understanding these
processes through the study of cognitive psychology is essential
for understanding human behaviour. This edition has been thoroughly
updated and revised with an emphasis on making it even more
accessible to introductory-level students. This new edition
includes: updated references for readers who are looking for more
detailed information; checks to make sure that statements made in
the previous version are still valid, given recent findings on
replication issues; extended research activities and "In the Real
World" case studies to make it easy for students to engage with the
material; real-world topics such as discussions of
attention-deficit/hyperactivity disorder, the reading problems of
individuals with dyslexia, why magic tricks work, and why we cannot
remember the Apple logo accurately; an extensive set of "Key term"
definitions; supporting Instructor and Student Resources containing
multiple choice questions, flashcards, simulations of key
experiments, and instructor resources. The book provides a perfect
balance between traditional approaches to cognition and
cutting-edge cognitive neuroscience and cognitive neuropsychology.
Covering all the key topics within cognition, this comprehensive
overview is essential reading for all students interested in
psychology.
Simply Psychology, fifth edition, is an engaging and
reader-friendly introduction to the key principles of psychology.
Organised around the major approaches to the subject, it covers
biological, developmental, social, and cognitive psychology, as
well as individual differences. Supported by a wealth of colour
illustrations, this textbook provides students new to the subject
with straightforward and clear explanations of all the key topics
within contemporary psychology. The features spread throughout the
book are designed to help readers to engage with the material and
include: highlighted key terms and comprehensive glossary chapter
introductions and summaries further reading and evaluation boxes
structured essay and self-assessment questions case studies and
examples illustrating the application of key theories a practical
chapter that offers students tips and advice to help them improve
their study skills and get the most out of the book and their
studies. Additional features new to the fifth edition include: new
quizzes updated further reading advice an extra chapter on clinical
psychology an expanded section on quantitative research methods
additional coverage of popular topics, like sleep. This is an ideal
text for students new to psychology and those in related fields
such as nursing, social work, and the social sciences.
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AI vs Humans (Hardcover)
Michael W. Eysenck, Christine Eysenck
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R4,140
Discovery Miles 41 400
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Ships in 12 - 17 working days
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The great majority of books on artificial intelligence are written
by AI experts who understandably focus on its achievements and
potential transformative effects on society. In contrast, AI vs
Humans is written by two psychologists (Michael and Christine
Eysenck) whose perspective on AI (including robotics) is based on
their knowledge and understanding of human cognition. This book
evaluates the strengths and limitations of people and AI. The
authors' expertise equips them well to consider this by seeing how
well (or badly) AI compares to human intelligence. They accept that
AI matches or exceeds human ability in many spheres such as
mathematical calculations, complex games (e.g., chess, Go, and
poker), diagnosis from medical images, and robotic surgery.
However, the human tendency to anthropomorphise has led many people
to claim mistakenly that AI systems can think, infer, reason, and
understand while engaging in information processing. In fact, such
systems lack all those cognitive skills and are also deficient in
the quintessentially human abilities of flexibility of thinking and
general intelligence. At a time when human commitment to AI appears
unstoppable, this up-to-date book advocates a symbiotic and
co-operative relationship between humans and AI. It will be
essential reading for anyone interested in AI and human cognition.
Theorists are increasingly arguing that it is fruitful to approach
anxiety from the cognitive perspective, and the empirical evidence
supports that contention. The cognitive perspective is also adopted
in this book, but the approach represents a development and
extension of earlier ones. For example, most previous theories and
research have been based on anxiety either in clinical or in normal
groups. In contrast, one of the central themes of this book is that
there are great advantages to be gained from a joint consideration
of clinical and normal anxiety. Another theme of this book is that
it is of major importance to establish whether or not there is a
cognitive vulnerability factor which is associated with at least
some forms of clinical anxiety. It is argued (with supporting
evidence) that there is a latent cognitive vulnerability factor for
generalized anxiety disorder which manifests itself under stressful
conditions. This vulnerability factor is characterized by
hypervigilance, and is found predominantly in normals high in the
personality dimension of trait anxiety. The scope of the book
extends to the effects of anxiety on performance and to the
phenomenon of worry, which is regarded as the cognitive component
of anxiety. In both cases, a new theoretical framework is
presented. Correction notice: In chapter 4, on pages 70-71,
Christos Halkiopoulos should have been credited for his role as the
inventor of the Dot Probe Paradigm and for the design and execution
of the experiment discussed in Eysenck, M. W. (1991 a). Trait
anxiety and cognition. In C. D. Spielberger, I. G. Sarason, Z.
Kulczar, and J. Van Heck (Eds.), Stress and Emotion, Vol. 14.
London: Hemisphere.
Cognitive Psychology: Revisiting the Classic Studies critically
reflects upon 15 of the most influential cognitive psychology
papers ever published by researchers such as Chomsky, Loftus,
Tulving, and Stroop. This book will familiarise you with the
classic studies and show you how they have influenced subsequent
research, right up to the present day. This second edition has been
updated in light of new research and now contains comments from the
living classic researchers on the chapters about their work.Â
This book is ideal for those studying cognitive psychology at the
undergraduate level. Revisiting the Classic Studies is a
series of texts that introduces readers to the studies in
psychology that changed the way we think about core topics in the
discipline today. It provokes students to ask more
interesting and challenging questions about the field by
encouraging a deeper level of engagement both with the details of
the studies themselves and with the nature of their contribution.
Edited by leading scholars in their field and written by
researchers at the cutting edge of these developments, the chapters
in each text provide details of the original works and their
theoretical and empirical impact, and then discuss the ways in
which thinking and research have advanced in the years since the
studies were conducted. Michael W. Eysenck is Emeritus Professor at
the University of Roehampton and Emeritus Professor and Honorary
Fellow at Royal Holloway University of London. David Groome
was Senior Academic and Head of the Psychology Department at the
University of Westminster, London.
Is it possible to learn something without being aware of it? How
does emotion influence the way we think? How can we improve our
memory? Fundamentals of Cognition, Fourth Edition, provides a
basic, reader-friendly introduction to the key cognitive processes
we use to interact successfully with the world around us. Our
abilities in attention, perception, learning, memory, language,
problem solving, thinking, and reasoning are all vitally important
in enabling us to cope with everyday life. Understanding these
processes through the study of cognitive psychology is essential
for understanding human behaviour. This edition has been thoroughly
updated and revised with an emphasis on making it even more
accessible to introductory-level students. This new edition
includes: updated references for readers who are looking for more
detailed information; checks to make sure that statements made in
the previous version are still valid, given recent findings on
replication issues; extended research activities and "In the Real
World" case studies to make it easy for students to engage with the
material; real-world topics such as discussions of
attention-deficit/hyperactivity disorder, the reading problems of
individuals with dyslexia, why magic tricks work, and why we cannot
remember the Apple logo accurately; an extensive set of "Key term"
definitions; supporting Instructor and Student Resources containing
multiple choice questions, flashcards, simulations of key
experiments, and instructor resources. The book provides a perfect
balance between traditional approaches to cognition and
cutting-edge cognitive neuroscience and cognitive neuropsychology.
Covering all the key topics within cognition, this comprehensive
overview is essential reading for all students interested in
psychology.
Widely considered to be the most comprehensive and accessible
textbook in the field of Cognitive Psychology Emphasis on applied
cognition with 'in the real world' case studies and examples
Comprehensive companion website including access to Primal
Pictures' interactive 3D atlas of the brain, test simulations of
key experiments, multiple choice questions, glossary flashcards and
instructor PowerPoint slides Simple, clear pedagogy in every
chapter to highlight key terms, case studies and further reading
Updated references throughout the textbook to reflect the latest
research
Widely considered to be the most comprehensive and accessible
textbook in the field of Cognitive Psychology Emphasis on applied
cognition with 'in the real world' case studies and examples
Comprehensive companion website including access to Primal
Pictures' interactive 3D atlas of the brain, test simulations of
key experiments, multiple choice questions, glossary flashcards and
instructor PowerPoint slides Simple, clear pedagogy in every
chapter to highlight key terms, case studies and further reading
Updated references throughout the textbook to reflect the latest
research
A title in the modular "Principles of Psychology" series, designed
for A- level and other introductory courses. While normal
individuals obviously differ from each other in various ways,
psychologists have emphasized differences in intelligence and
personality. This emphasis is reflected in the book, and various
different views are discussed at length.; Abnormality has always
been a source of fascination, although it has been difficult to
form a good understanding of why and how abnormality develops.
Psychologists have also grappled with other complex issues, such as
how to classify abnormal individuals and what forms of treatment
will prove beneficial. In spite of complexities, much progress has
been made.
Theorists are increasingly arguing that it is fruitful to approach
anxiety from the cognitive perspective, and the empirical evidence
supports that contention. The cognitive perspective is also adopted
for this book but the approach represents a development and
extension of earlier studies. Another theme of this book is that it
is of major importance to establish whether or not there is a
cognitive vulnerability factor which is associated with at least
some forms of clinical anxiety. It is argued, with supporting
evidence, that there is a latent cognitive characterized factor for
generalized anxiety disorder which manifests itself under stressful
conditions. This vulnerability factor is characterized by
hypervigilence, and is found predominantly in normals high up in
the personality dimension of trait anzxiety.
This thoroughly updated edition of the bestselling Psychology for
A2 Level has been written specifically for the new AQA-A Psychology
A2-level specification for teaching from September 2009. It is the
ideal follow-up to AS Level Psychology, 4th edition by the same
author, but also to any AS-level textbook. This full-colour book,
which builds on the ideas and insights explored at AS Level to
promote a deeper understanding of psychology, is written in an
engaging and accessible style by a highly experienced author. It
incorporates contributions, advice and feedback from a host of
A-Level teachers and psychologists including Philip Banyard, Evie
Bentley, Clare Charles, Diana Dwyer, Mark Griffiths and Craig
Roberts. At this level, students select options from a range of
specified topics and this book includes chapters on all of the
compulsory and optional topics that are on the new A2 syllabus in
sufficient depth for the requirements of the course. It has a new
focus on the nature and scope of psychology as a science with an
emphasis on how science works, and guidance on how to engage
students in practical scientific research activities. Presented in
a clear, reader-friendly layout, the book is packed with advice on
exam technique, hints and tips to give students the best chance
possible of achieving the highest grade. The book is supported by
our comprehensive package of online student and teacher resources,
A2 Psychology Online. Student resources feature a wealth of
multimedia materials to bring the subject to life, including our
new A2 revision guide and A2 Workbook, multiple choice quizzes,
revision question tips, interactive exercises and podcasts by key
figures in psychology. Teacher resources include a teaching plan,
chapter-by-chapter lecture presentations, and classroom exercises
and activities.
The third edition of Memory provides students with the most
comprehensive introduction to the study of human memory and its
applications in the field. Written by three leading experts, this
bestselling textbook delivers an authoritative and accessible
overview of key topic areas. Each chapter combines breadth of
content coverage with a wealth of relevant practical examples,
whilst the engaging writing style invites the reader to share the
authors' fascination with the exploration of memory through their
individual areas of expertise. Across the text, the scientific
theory is connected to a range of real-world questions and everyday
human experiences. As a result, this edition of Memory is an
essential resource for those interested in this important field and
embarking on their studies in the subject. Key features of this
edition: it is fully revised and updated to address the latest
research, theories, and findings; chapters on learning,
organization, and autobiographical memory form a more integrated
section on long-term memory and provide relevant links to
neuroscience research; it has new material addressing current
research into visual short-term and working memory, and links to
research on visual attention; it includes content on the
state-of-play on working memory training; the chapter on "memory
across the lifespan" strengthens the applied emphasis, including
the effects of malnutrition in developing nations on cognition and
memory. The third edition is supported by a Companion Website
providing a range of core resources for students and lecturers.
Forgetting is the most obvious feature of human memory, whether
this is everyday forgetfulness, like leaving your keys at home, or
more serious medical conditions, such as amnesia. Forgetting:
Explaining Memory Failure uses the most up-to-date evidence
available to examine the psychological processes behind these
extremes and everything in between. It explores why we have so
little recollection of our childhood lives, as well as why we may
create false memories of events that never happened. In this book,
Michael Eysenck & David Groome use cutting-edge research to
examine one of the central issues in the study of memory:
forgetting. It challenges assumptions about the processing of
memory, offering insights into key debates, as well as providing
readers with the critical skills to develop their own conclusions
on the topic. With chapters from leading figures, this book also
emphasises the positive aspects of forgetting, an important and
often overlooked area in the field.
The third edition of Memory provides students with the most
comprehensive introduction to the study of human memory and its
applications in the field. Written by three leading experts, this
bestselling textbook delivers an authoritative and accessible
overview of key topic areas. Each chapter combines breadth of
content coverage with a wealth of relevant practical examples,
whilst the engaging writing style invites the reader to share the
authors' fascination with the exploration of memory through their
individual areas of expertise. Across the text, the scientific
theory is connected to a range of real-world questions and everyday
human experiences. As a result, this edition of Memory is an
essential resource for those interested in this important field and
embarking on their studies in the subject. Key features of this
edition: it is fully revised and updated to address the latest
research, theories, and findings; chapters on learning,
organization, and autobiographical memory form a more integrated
section on long-term memory and provide relevant links to
neuroscience research; it has new material addressing current
research into visual short-term and working memory, and links to
research on visual attention; it includes content on the
state-of-play on working memory training; the chapter on "memory
across the lifespan" strengthens the applied emphasis, including
the effects of malnutrition in developing nations on cognition and
memory. The third edition is supported by a Companion Website
providing a range of core resources for students and lecturers.
Simply Psychology, fifth edition, is an engaging and
reader-friendly introduction to the key principles of psychology.
Organised around the major approaches to the subject, it covers
biological, developmental, social, and cognitive psychology, as
well as individual differences. Supported by a wealth of colour
illustrations, this textbook provides students new to the subject
with straightforward and clear explanations of all the key topics
within contemporary psychology. The features spread throughout the
book are designed to help readers to engage with the material and
include: highlighted key terms and comprehensive glossary chapter
introductions and summaries further reading and evaluation boxes
structured essay and self-assessment questions case studies and
examples illustrating the application of key theories a practical
chapter that offers students tips and advice to help them improve
their study skills and get the most out of the book and their
studies. Additional features new to the fifth edition include: new
quizzes updated further reading advice an extra chapter on clinical
psychology an expanded section on quantitative research methods
additional coverage of popular topics, like sleep. This is an ideal
text for students new to psychology and those in related fields
such as nursing, social work, and the social sciences.
Cognitive Psychology: Revisiting the Classic Studies critically
reflects upon 15 of the most influential cognitive psychology
papers ever published by researchers such as Chomsky, Loftus,
Tulving, and Stroop. This book will familiarise you with the
classic studies and show you how they have influenced subsequent
research, right up to the present day. This second edition has been
updated in light of new research and now contains comments from the
living classic researchers on the chapters about their work.Â
This book is ideal for those studying cognitive psychology at the
undergraduate level. Revisiting the Classic Studies is a
series of texts that introduces readers to the studies in
psychology that changed the way we think about core topics in the
discipline today. It provokes students to ask more
interesting and challenging questions about the field by
encouraging a deeper level of engagement both with the details of
the studies themselves and with the nature of their contribution.
Edited by leading scholars in their field and written by
researchers at the cutting edge of these developments, the chapters
in each text provide details of the original works and their
theoretical and empirical impact, and then discuss the ways in
which thinking and research have advanced in the years since the
studies were conducted. Michael W. Eysenck is Emeritus Professor at
the University of Roehampton and Emeritus Professor and Honorary
Fellow at Royal Holloway University of London. David Groome
was Senior Academic and Head of the Psychology Department at the
University of Westminster, London.
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