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Der Wert der Markenpersoenlichkeit - Das Phanomen der strategischen Positionierung von Marken (German, Paperback, 2000 ed.):... Der Wert der Markenpersoenlichkeit - Das Phanomen der strategischen Positionierung von Marken (German, Paperback, 2000 ed.)
Michaela Weis, Frank Huber
R1,773 Discovery Miles 17 730
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Michaela Weis und Frank Huber analysieren den Einfluss der kongruenten Wahrnehmung einzelner Dimensionen der Markenpersonlichkeit und der menschlichen Personlichkeit auf das Kaufverhalten der Konsumenten."

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