The Web has changed the game for your customers-- and, therefore, for you. Now, "CustomerCentric" Selling, already recognized as one of the premier methodologies for managing the buyer-seller relationship, helps you level the playing field so you can reach clients when they are ready to buy and create a superior customer experience.

Your business and its people need to be "CustomerCentric"--willing and able to identify and serve customers' needs in a world where competition waits just a mouse-click away. Traditional wisdom has long held that selling means convincing and persuading buyers. But today's buyers no longer want or need to be sold in traditional ways.

"CustomerCentric Selling" gives you mastery of the crucial eight aspects of communicating with today's clients to achieve optimal results: Having conversations instead of making presentations Asking relevant questions instead of offering opinions Focusing on solutions and not only relationships Targeting businesspeople instead of gravitating toward users Relating product usage instead of relying on features Competing to win--not just to stay busy Closing on the buyer's timeline (instead of yours) Empowering buyers instead of trying to "sell" them

What's more, "CustomerCentric Selling" teaches and reinforces key tactics that will make the most of your organization's resources. Perhaps you feel you don't have the smartest internal systems in place to ensure an ideal workflow. (Perhaps, as is all too common, you lack identifiable systems almost entirely.) From the basics--and beyond--of strategic budgeting and negotiation to assessing and developing the skills of your sales force, you'll learn how to make sure that each step your business takes is the right one.

``Solution Selling is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in corporate America.''Jeffrey M. Fisher, Vice President, Symix Computer Systems.

Leadership for Health Professionals: Theory, Skills, and Applications, Fourth Edition is the first textbook of its kind to apply classical knowledge of leadership theory and time-honored best practices of industry leaders to a health organization context. This comprehensive and well-organized text is grounded in real-world applications of theoretical concepts, and focuses on practical examples of leadership in actual healthcare scenarios. Themes such as organizational culture, cultural competency, ethical frameworks and moral practice, scientific methodology, and leader competencies are woven through the entire text. The authors' perspective focuses on the most pertinent leadership content, theories, models, principles, and strategies that produce results in the health industry. The authors-now with the updated fourth edition and new coauthors who bring physician practice, nursing practice, and executive health insurance practice into the text-have put many of these theories and models into practice during the course of successful practitioner careers. With more than 80 years of combined experience leading people in complex organizations, the authors hope to impart that experience to the next generation of health leaders in a way that is both meaningful and useful to scholars and practicing health professionals.