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She understood women. She understood beauty. And she started a
revolution. Helena Rubinstein was born into a poor Polish family at
the end of the nineteenth century; by the time of her death in 1965
she had built a cosmetics empire that spanned the world. When
Rubinstein opened her first salon in Melbourne, her scientific
approach to beauty was an instant sensation. Women just couldn't
get enough of her innovative advice on skincare, and her beauty
products were constantly sold out. Having conquered Australia,
Rubinstein went on to open salons in Europe and America, at a time
when women were barely seen in business, let alone running their
own multinational companies. For this visionary entrepreneur lived
and breathed her work and nobody - lover, husband or child - was
allowed to get in the way of business success. Helena Rubinstein
was a total original, and her legacy can still be seen today in the
methods used to market and manufacture cosmetics. This is her
amazing life story.
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