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"The book is an excellent resource for students in identifying the
range of positions they can have in the fashion industry.
Interviews with professionals are included to aid students in
decision making about careers choices." - Lori Faulkner, Ferris
State University, USA Learn what to expect on the job, required
education and training, and the relationship of the role to the
fashion industry as a whole. Among the more than 75 role
descriptions are four new roles for Sustainability Officer,
Transparency Officer, Data Analyst, and Reference Librarian. More
than 175 images show you recent developments affecting the industry
sectors and career opportunities. Case studies, Social media
Strikes features, chapter summaries, key terms, online resources,
discussion questions, and a glossary will help you identify which
careers match your aptitudes, skill sets, and interests. New to
this Edition * In-depth job descriptions for a wider range of
careers expanded to include Technical Designer, Brand Marketing
Manager, and Spreader and Cutter, among others * New sections on
recycling and sustainability, trends in brand marketing, and
portfolio development and presentation * Fully updated online
resources throughout the book * Updated Case Studies in Career
Exploration boxes showcase profiles of companies, interviews with
individuals, industry scenarios, and insider tips * Updated
Appendices include sample resumes and career positions sorted by
career areas, with Web links to salary and benefit information The
Fashion Industry and Its Careers STUDIO Study smarter with
self-quizzes featuring scored results and personalized study tips
Review concepts with flashcards of essential vocabulary
"This is a useful step-by-step guide for starting your own apparel
boutique or online business." Marissa Zorola, University of North
Texas, US Written by entrepreneurs, for entrepreneurs, the book
explains management, market segmentation, financial statements,
cash flow, accessing capital, e-commerce, and omni-channel
retailing. A hypothetical business plan that builds with each
chapter and examples of business models from Warby Parker and Etsy
give you a framework for building a successful fashion company.
Profiles of entrepreneurs and exercises in a book illustrated with
more than 100 images show you how to apply the process to your own
ideas. Instructor Resources -Instructor's Guide provides
suggestions for planning the course and using the text in the
classroom, supplemental assignments, and lecture notes -Test Bank
includes sample test questions for each chapter -PowerPoint (R)
presentations include images from the book and provide a framework
for lecture and discussion STUDIO Resources - Study smarter with
self-quizzes featuring scored results and personalized study tips -
Review concepts with flashcards of terms and definitions - Practice
your skills with downloadable worksheets to complete the end of
chapter Business Plan Connection exercises - Download Business Plan
and Financial Plan templates to get your business off the ground
This comprehensive and easy to read new edition revisits the
exciting venture of the fashion internship with a fresh layout and
design. A pivotal point in the student career, the internship
provides real-world experience within the guided realm of academia.
To help students gain the most from this experience, The Fashion
Intern first guides students in preparing to search for and secure
an internship, and then challenges the student to critique the
internship organization from the perspective of a business analyst.
In this way, the student may primarily work in one area of the
business, but must be exposed to the business in its entirety in
order to complete the text, gaining a holistic view of the company.
This new edition provides information on emerging fashion career
options in communications and entrepreneurship, international
internship opportunities and the role of technological tools as
today's job seeker's marketing package. Interns in fashion
merchandising, retailing, design, product development, promotion,
and production will end up with a polished and professional product
for their portfolio. New to this Edition: -- New fashion areas
throughout text such as fashion communication including journalism,
photography, promotion, show production and fashion
entrepreneurship -- Added content on entrepreneurial small business
structure and more examples of small business models throughout the
text -- Additional case study examples present unique situations
students may confront during the internship experience -- Added
examples of advertisements, projects, assignments, and resume
layouts -- Coverage of E-portfolios and other technological tools
and terms-including Blackberries, iPhones, My Space, etc. --
Includes a shorter version of an evaluation tool for busy employers
and combines topics for more linear coverage -- Instructor's Guide
provides suggestions for planning the course and using the text in
the classroom -- CD-ROM
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