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Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Retailing Management, 11th Edition, highlights the many ways the
retail industry has transformed and evolved over the past several
years. In keeping with market-leading tradition, the eleventh
edition, focuses on key strategic issues with an emphasis on
financial considerations and implementation through merchandise and
store management. Strategic and tactical issues are examined for a
broad spectrum of retailers, both large and small, domestic and
international, selling both merchandise and services. The authors
focused on five important factors that delineate outstanding
retailers: - Use of big data and analytical methods for decision
making - Social media and mobile channels for communicating with
customers and enhancing their shopping experience - Issues involved
in providing a seamless multichannel experience for customers -
Engagement in the overarching emphasis on conscious marketing and
corporate social responsibility when making business decisions -
Impact of globalization on the retail industry. The 11th edition
features new chapter content exploring "Digital Retailing" by
introducing the 7C framework, influencer marketing and discussing
AI in retailing analytics. Coverage on the impact of COVID-19
pandemic specifically retailing strategy, customer buying behavior
and supply chain management have also been added to showcase
industry disrupters. Additionally, new cases exploring Amazon's
Just Walk Out checkout technology, Wayfair's new technology to
connect with its customers, and H&M's digital strategy and has
been incorporated to ensure currency. This text is the only retail
management educational product in the market that offers an
integrated digital learning platform, McGraw Hill - Connect.
Connect allows students an interactive experience to demonstrate
understanding of the key elements through our application-based
activities, video cases, case analyses, marketing analytics
toolkits and matching questions. Keep your course current by
subscribing to the Levy/Weitz/Grewal Retailing Management blog
(http://www.theretailingmanagement.com ), which brings current
retailing management issues to your class, complete with discussion
questions.
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