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In recent years American and European societies have confronted
increasing concerns over the effects of globalization,
environmental degradation, and excessive consumption, as well as
questions about the ability of civic society to address these
concerns. As citizens are pushed to consume more and to celebrate
the individual to the detriment of civic engagement, the interplay
between consumption, markets, media, politics, and the
citizen-consumer remains a complex and provocative topic. Has civil
society declined in favor of consumer society? Can we separate
civic culture from consumer culture? Some scholars argue that the
rise of political consumerism or lifestyle politics - where
socially conscious consumers support or boycott products and
corporations in ways that demonstrate their political views -
illustrates just how tightly interwoven consumption and civic duty
have become. Furthermore, political campaigns as well as social
movements and initiatives have become steeped in marketing tactics
using branding, staged media events, and market segmentation
strategies. What are the effects of socially conscious consumerism
on civil society? In October 2006, an international conference
titled "The Politics of Consumption/The Consumption of Politics"
drew leading scholars from Europe and North America to discuss
these challenging questions and issues. Using theory and research,
the conference spurred lively discussion as well as the insightful
papers included in this special volume of The ANNALS. Central
themes included in this volume: The relations between consumers,
citizens, and the state Consumer and citizen responses to the
market The branding of politicians and social movements Political
consumerism as a form of activism Scholars and students will find
that while these essays address crucial issues, they also shed
light on the levels of complexity of this important topic, serving
as a springboard for further research on the politics of
consumption. Drawing from a myriad of disciplines, including
political science, sociology, communication, media studies, and
economics, this volume is a must-have for scholars, professionals,
and policymakers who want to better understand modern consumer
society and its implications for the political and civic arena.
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