This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine industry. It also investigates how QR codes can help enable regional development as well as information and knowledge about winemakers and regions.

The book begins with an introduction to QR codes. It explains how to use them as well as shows how QR codes combine analogue and online promotion and information dissemination. Next, the book explores strategies and examples from the creative industries, small nation theory and emerging wine industries. It then goes on to examine how to integrate QR codes with wine media, including marketing the bottle and using QR codes to build new wine regions. The book concludes with a case study of how Aotearoa/New Zealand wine producers deploy QR codes.

QR codes can store, and digitally present, a range of helpful data, including URL links, geo-coordinates and text, and can be scanned by smart phones, making them a useful marketing and business tool. Presenting detail research on how QR codes can enhance the relationship between producers and consumers as well as aid regional development in the wine industry, this book will be of interest to academics focusing on Wine Studies, small and medium sized enterprises (SMEs), and practitioners and researchers from the creative industries sector.

In addition, while this book focuses on the wine industry, the information that it presents about QR codes is relevant and applicable for an array of industries that require a tether between analogue and digital, physical and virtual, especially food and primary production.

Everybody's Guide to the Magical World of QR CodesImagine you could hold your mobile phone up to an image, and magically summon any information you wished.You see a movie poster and wonder if the movie is worth seeing. Zap! You're watching the movie's trailer. You see a restaurant menu and wonder about the food. Zap! You're reading reviews from people who ate there. You're at a subway stop. Zap! You're seeing the actual arrival time of the next train. You see a magazine ad for a product and want to buy it. Zap! You've placed the order.How does this magic happen? With something called a QR Code. If you have a business or non-profit organization, you absolutely want to know how to use QR Codes. This book will tell you how you can use them in your marketing to attract, assist, hang on to and increase your customers. If you want to know how to make them and use them for personal or educational use, you'll learn that, too. They're free. They're fun. They're useful. Why not start now?

Sustainable Living for Your Home, Neighborhood and Community is about your home-inside and outside-and how you can use less energy, spend less money, and enjoy it more. It's filled with specific energy-saving and money-saving ideas that are either free or very low-cost. They'll help you and, without any additional effort, also help your environment. It's about your neighborhood. You'll learn how you and your neighbors can benefit from working and sharing together. And it's about your community. You'll learn how all of its neighborhoods and residents can benefit from cooperative effort. Sustainable Living isn't about buying greener things; it's about buying fewer things. It's about spending less money, and getting more out of life. And helping the planet at the same time. Most of all, Sustainable Living is a guide to saving money, improving your life, and giving you the tools you need to deal with an everchanging future.

How you can help your family, neighborhood and community prepare for Peak Oil, climate change, and economic collapse and live a more sustainable, money-saving lifestyle. A practical handbook of ideas, suggestions, and book and Internet resources.

This is the third edition of this popular guide to California's Napa Valley. It contains everything you need to know about America's favorite wine and food destination. You'll discover the most popular tourist attractions as well as those that locals try to keep secret. With this book you won't miss a thing. Whether it's your first visit or your tenth, you'll find new and enjoyable things to do. Lodging, wineries, spas, restaurants, parks and camping, walking and biking, sightseeing, shopping, events, arts, entertainment and nightlife. Plus: historic attractions, maps, photos, kids' attractions, drive-it-yourself tours, more than 700 website links, a list of Napa Valley wineries, and a special 50-page supplement on Napa Valley wines, vineyards, winemaking, wine tasting, understanding a wine label, and a glossary of wine terms and pronunciation. It's everything you need to become an "instant Napa Valley insider."