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Entertainment-Education and Social Change introduces readers to
entertainment-education (E-E) literature from multiple
perspectives. This distinctive collection covers the history of
entertainment-education, its applications in the United States and
throughout the world, the multiple communication theories that bear
on E-E, and a range of research methods for studying the effects of
E-E interventions. The editors include commentary and insights from
prominent E-E theoreticians, practitioners, activists, and
researchers, representing a wide range of nationalities and
theoretical orientations. Examples of effective E-E designs and
applications, as well as an agenda for future E-E initiatives and
campaigns, make this work a useful volume for scholars, educators,
and practitioners in entertainment media studies, behavior change
communications, public health, psychology, social work, and other
arenas concerned with strategies for social change. It will be an
invaluable resource book for members of governmental and non-profit
agencies, public health and development professionals, and social
activists.
Entertainment-Education and Social Change introduces readers to
entertainment-education (E-E) literature from multiple
perspectives. This distinctive collection covers the history of
entertainment-education, its applications in the United States and
throughout the world, the multiple communication theories that bear
on E-E, and a range of research methods for studying the effects of
E-E interventions. The editors include commentary and insights from
prominent E-E theoreticians, practitioners, activists, and
researchers, representing a wide range of nationalities and
theoretical orientations. Examples of effective E-E designs and
applications, as well as an agenda for future E-E initiatives and
campaigns, make this work a useful volume for scholars, educators,
and practitioners in entertainment media studies, behavior change
communications, public health, psychology, social work, and other
arenas concerned with strategies for social change. It will be an
invaluable resource book for members of governmental and non-profit
agencies, public health and development professionals, and social
activists.
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