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Pricing Management (Paperback, Second Edition): Mike Cant Pricing Management (Paperback, Second Edition)
Mike Cant; Contributions by Annekie Brink, Ricardo Machado
R507 Discovery Miles 5 070 Ships in 7 - 10 working days

Pricing management forms part of a series of books specially written for South African undergraduate marketing students. The other titles in the series deal with distribution management, product management, marketing research and integrated marketing communications. The objective of the series is to place specific marketing topics in perspective. Pricing decisions impact on other elements of the marketing mix in numerous ways. The price of a product, for example, influence customers' perception of the product and affect how the product is promoted. Pricing management concentrates on the essentials of pricing decisions in marketing management and does so in a comprehensive, practical and extremely accessible manner.

Marketing research (Book, 2nd ed): Charlene Gerber-Nel, Theuns Kotze Marketing research (Book, 2nd ed)
Charlene Gerber-Nel, Theuns Kotze; Edited by Mike Cant
Sold By Aristata Bookshop - Fulfilled by Loot
R385 Discovery Miles 3 850 Ships in 2 - 4 working days

Marketing research is one of a series of books specially written for South African undergraduate marketing students. The other titles in the series deal with distribution management, product management, pricing and integrated marketing communications. The objective of the series is to place specific marketing topics in perspective. This title focuses on the essentials of marketing research, and does so in a comprehensive, practical and extremely accessible manner. Most readers of the text will be users of marketing research information. For this reason, the title introduces students to the basic aspects of marketing research.

Marketing Management - A South African perspective (Paperback, 3rd ed): Mike Cant, C. H. van Heerden Marketing Management - A South African perspective (Paperback, 3rd ed)
Mike Cant, C. H. van Heerden 3
Sold By Aristata Bookshop - Fulfilled by Loot
R725 Discovery Miles 7 250 Ships in 2 - 4 working days

With businesses competing globally more than ever before, and with the increased use of social media for marketing, companies are realising that they need to do more to add value to their products and services, and to enhance and manage the customer experience. In order to meet the expectations of today’s demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and how to use them to attract and keep customers.

With a user-friendly layout highlighting definitions, examples, case studies and websites, this third edition of Marketing Management: A South African Perspective gives undergraduate students a comprehensive understanding of marketing – at a practical and academic level.

Contributions from leaders in the field of marketing in South Africa and from academics at leading universities, locally and internationally, will ensure that this edition becomes as highly regarded as its predecessors.

Essentials Of Marketing (Paperback, 5th Edition): Mike Cant Essentials Of Marketing (Paperback, 5th Edition)
Mike Cant 1
Sold By Aristata Bookshop - Fulfilled by Loot
R540 Discovery Miles 5 400 Ships in 2 - 4 working days

Understanding the customer, identifying opportunities and threats in the market and integrating the elements of marketing in a suitable and winning combination are all paramount to the survival of organisations in the 21st century. Essentials of Marketing explains the fundamental aspects of marketing alike. It is a must-have resource for those responsible for keeping their organisations abreast with the latest developments in the marketing environment.

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