With businesses competing globally more than ever before, and with the increased use of social media for marketing, companies are realising that they need to do more to add value to their products and services, and to enhance and manage the customer experience. In order to meet the expectations of today’s demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and how to use them to attract and keep customers.
With a user-friendly layout highlighting definitions, examples, case studies and websites, this third edition of Marketing Management: A South African Perspective gives undergraduate students a comprehensive understanding of marketing – at a practical and academic level.
Contributions from leaders in the field of marketing in South Africa and from academics at leading universities, locally and internationally, will ensure that this edition becomes as highly regarded as its predecessors.
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Mon, 30 Apr 2018 | Review
by: Angela N.
*****
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Marketing Manager 3rd edition
Mon, 19 Aug 2019 | Review
by: Ntombikayise Christinah H.
Good day i hereby requesting to be called when stock of this book arrives so that i can buy it.23/08/2019 my assignment will be due for submission and i need a text book ASAP.072 209 6289
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