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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Marketing Management - A South African perspective (Paperback, 3rd ed) Loot Price: R481
Discovery Miles 4 810
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Marketing Management - A South African perspective (Paperback, 3rd ed)

Mike Cant, C. H. van Heerden

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List price R570 Loot Price R481 Discovery Miles 4 810 You Save R89 (16%)

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With businesses competing globally more than ever before, and with the increased use of social media for marketing, companies are realising that they need to do more to add value to their products and services, and to enhance and manage the customer experience. In order to meet the expectations of today’s demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and how to use them to attract and keep customers.

With a user-friendly layout highlighting definitions, examples, case studies and websites, this third edition of Marketing Management: A South African Perspective gives undergraduate students a comprehensive understanding of marketing – at a practical and academic level.

Contributions from leaders in the field of marketing in South Africa and from academics at leading universities, locally and internationally, will ensure that this edition becomes as highly regarded as its predecessors.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: December 2017
Editors: Mike Cant • C. H. van Heerden
Dimensions: 240 x 170 x 30mm (L x W x T)
Format: Paperback
Pages: 815
Edition: 3rd ed
ISBN-13: 978-1-4851-2520-4
Categories: Promotions
Books > Academic & Education > UNISA > Business & Economics
Books > Academic & Education > University Of Johannesburg > Business & Economics
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > UNISA > Marketing
Books > Academic & Education > University Of Johannesburg > Marketing
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Academic & Education > Varsity Textbooks > Management
Books > Academic & Education > UNISA > Management
Books > Academic & Education > University Of Johannesburg > Management
LSN: 1-4851-2520-0
Barcode: 9781485125204
Course Code: PPBM06W • MNM3048 • PMRM01G • PMRM02H • MNM2601 • MAR221U • MNM3036 • PMRM04K

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Mon, 30 Apr 2018 | Review by: Angela N

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