Pricing Management (Paperback, Second Edition)

Pricing management forms part of a series of books specially written for South African undergraduate marketing students. The other titles in the series deal with distribution management, product management, marketing research and integrated marketing communications. The objective of the series is to place specific marketing topics in perspective. Pricing decisions impact on other elements of the marketing mix in numerous ways. The price of a product, for example, influence customers' perception of the product and affect how the product is promoted. Pricing management concentrates on the essentials of pricing decisions in marketing management and does so in a comprehensive, practical and extremely accessible manner.

General

Imprint:	New Africa Books
Country of origin:	South Africa
Release date:	December 2005
Editors:	Mike Cant
Contributors:	Annekie Brink • Ricardo Machado
Dimensions:	247 x 170 x 9mm (L x W x T)
Format:	Paperback
Pages:	123
Edition:	Second Edition
ISBN-13:	978-1-86928-570-8
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General
LSN:	1-86928-570-0
Barcode:	9781869285708

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