Pricing management forms part of a series of books specially
written for South African undergraduate marketing students. The
other titles in the series deal with distribution management,
product management, marketing research and integrated marketing
communications. The objective of the series is to place specific
marketing topics in perspective. Pricing decisions impact on other
elements of the marketing mix in numerous ways. The price of a
product, for example, influence customers' perception of the
product and affect how the product is promoted. Pricing management
concentrates on the essentials of pricing decisions in marketing
management and does so in a comprehensive, practical and extremely
accessible manner.
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