Essentials Of Marketing (Paperback, 5th Edition)

Understanding the customer, identifying opportunities and threats in the market and integrating the elements of marketing in a suitable and winning combination are all paramount to the survival of organisations in the 21st century. Essentials of Marketing explains the fundamental aspects of marketing alike. It is a must-have resource for those responsible for keeping their organisations abreast with the latest developments in the marketing environment.

General

Imprint:	Juta Legal and Academic Publishers
Country of origin:	South Africa
Release date:	2017
Authors:	Mike Cant
Dimensions:	243 x 167 x 14mm (L x W x T)
Format:	Paperback
Pages:	209
Edition:	5th Edition
ISBN-13:	978-1-4851-2126-8
Categories:	Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business Management Books > Academic & Education > Varsity Textbooks > Marketing Books > Academic & Education > UNISA > Business Management Books > Academic & Education > UNISA > Marketing
LSN:	1-4851-2126-4
Barcode:	9781485121268
Course Code:	MNM2602

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