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Essentials Of Marketing (Paperback, 5th Edition) Price: R520
Discovery Miles 5 200
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Essentials Of Marketing (Paperback, 5th Edition): Mike Cant

Essentials Of Marketing (Paperback, 5th Edition)

Mike Cant

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Price R520
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Aristata Bookshop - Fulfilled by Loot
Discovery Miles 5 200

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Understanding the customer, identifying opportunities and threats in the market and integrating the elements of marketing in a suitable and winning combination are all paramount to the survival of organisations in the 21st century. Essentials of Marketing explains the fundamental aspects of marketing alike. It is a must-have resource for those responsible for keeping their organisations abreast with the latest developments in the marketing environment.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: 2017
Authors: Mike Cant
Dimensions: 243 x 167 x 14mm (L x W x T)
Format: Paperback
Pages: 209
Edition: 5th Edition
ISBN-13: 978-1-4851-2126-8
Categories: Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business Management
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > UNISA > Business Management
Books > Academic & Education > UNISA > Marketing
LSN: 1-4851-2126-4
Barcode: 9781485121268
Course Code: MNM2602

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