In 2017 we launched a new podcast series called "Behind the Membership". Its aim was to dig deep into the stories of real people running real, successful online membership businesses. Not to give them a platform to blow their own trumpet, but to get to the heart of what made them tick, how their journey had unfolded and what insights they'd picked up along the way. We had the privilege of uncovering some absolute gold in those conversations - an incredible wealth of insight and experience that was just too valuable to leave languishing in the archives of the podcast, so we've compiled the biggest takeaways into this book. These are real people, real memberships, real stories. Enjoy.

Member Machine gives you bite-sized but in-depth information on all aspects of membership site creation, with daily activities and exercises for you to complete in order to get your online membership up and running easily. This 30 day guide to launching your own membership website gives you with a clear path to follow that will give you the best start for your website. Each day focuses on a specific area and, most importantly, gives you the action steps you need to take in order to move forward.

Our lives - and our leadership journeys - tend to follow one of two paths: the "conventional" and the "unconventional." The conventional path is driven by our work cultures - cultures that tend to thrive on action, activity, and results. That's why it's called work. So, when we are at work, we need to be doing something (anything). We also know that our lives are accelerating in terms of increasing complexity, unmanageable aspects of time, escalating expectations, and declining resources. Welcome to the age of anxiety. In the process, we are losing our sense of community and our ability to be fully present for each other when we are needed most. As a result, our work cultures are losing their capacity to create enough gravitational pull to keep the organization "whole." It is no surprise that we are living at the outer edges. Without a connection to a unifying center, we play the smaller game, where vulnerability and anxiety rein. This is not working. The center is not holding. We need to rethink our way forward. That is the ultimate aim of this book -- to bring both hope and clarity in defining that pathway forward.

New from leadership pioneer Mike Morrison

"The Other Side of the Card" is a compelling parable on finding one's true leadership voice. Using the business card as a symbol of personal identity and power, it helps readers understand that the blank side of their card-and the hidden part of their identity-is not empty space but limitless possibility. Through lively discussions and engaging exercises, Morrison introduces the principles and practices of personal leadership development. Readers discover how to find purpose in life and in the organization and to create meaningful change-the key to reaching one's true potential as a leader.

""This is a critical pause point - a yellow light representing the need to slow down for one of the most dangerous intersections in our lives. If we are going to have any chance for a meaningful life, we need to define the other side of the card.""

So says Seth Stevens, a retiring CEO who has one last chance to reclaim his leadership voice. His final duty, orienting a group of newly promoted managers, serves as the perfect opportunity to reveal the timeless truths of his remarkable leadership story.

This compelling story also serves as a personal journey for developing your own authentic leadership voice. Through lively discussions and engaging exercises, Morrison introduces the foundational principles and practices of the "Me" and "We" paths of personal leadership development.

The six progressive steps on the "Me/We" path will give you the power to find your purpose in life and your organization and to create meaningful change-the key to reaching your true potential as a leader and fostering a workplace environment that promotes high levels of satisfaction, engagement, and productivity. You will be able to answer these essential questions about yourself: Beyond the job title and contact information on your business card - who are you? In a go-go world that puts our true identities at risk - what have you become? Most importantly, where are you on the journey to developing your authentic leadership voice?

Morrison's powerful prescriptions demonstrate clearly how the intangibles of promise-keeping, meaning-making, and service-to-others drive the outcomes of organizational success.

Get ready for a story that will change your life and the way you view leadership. It's time to discover what's on the other side of your card.