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A science-backed recipe for increased engagement and fulfilment at
work In Intentions: The Surprising Psychology of High Performers, a
team of renowned leadership and consulting experts delivers a
practical and insightful guide to creating engagement amongst your
organization's team members and build happy, cohesive work
environments. In the book, you'll challenge some antiquated notions
about productivity and work while encountering new, science-based
ideas with the potential to transform your firm. The authors
explain how to create conditions for greater employee flexibility
and freedom that simultaneously improve engagement. The book also
offers: A call-to-action for leaders to embrace the latest research
on intention and apply practical tools to light the way to a new
way of understanding work An effective workbook that provides
managers the tools they need to implement the ideas discussed
within Actionable, straightforward take-aways to turn goals into
intention and build happier teams An essential, hands-on roadmap to
getting the most out of your teams at work, Intentions will earn a
central place on the bookshelves of managers, executives,
directors, entrepreneurs, founders, and other business leaders.
Sport Public Relations, Third Edition With HKPropel Access, offers
a comprehensive examination of the value and practice of public
relations in sport. Extensively updated and substantially
reorganized, this third edition reflects the evolution of the field
with modern applications across a wide range of media channels. The
book’s topics align with the Common Professional Component topics
outlined by the Commission on Sport Management Accreditation
(COSMA). The author team brings together significant professional
and educational backgrounds in sport public relations to offer an
engaging look at the full range of public relations functions.
Readers will learn the importance of consistent brand communication
and how to manage organizational relationships, both internal and
external, to attain key strategic goals. The thorough coverage of
the field is built around three common themes: Public relations is
a managerial function focused on advancing the brand and engaging
key stakeholders. The communications environment is continuously
evolving. Community relations, employee relations, and donor
relations are as critical as media relations within the sport
industry. Woven throughout these themes are public relations
theories applied in sport-specific contexts to help students
further understand the complexity of the sport communication
ecosystem. Throughout the book, there is guidance for practical
application, including samples of public relations materials such
as news releases and employee newsletters. Be Your Own Media
sidebars highlight how sport organizations are proactively telling
their stories across various media platforms. New to this edition,
case studies and discussion questions serve as a foundation for
additional learning. Other updates include the following:
Discussion of engaging key publics through social media and other
forms of digital media—such as blogs, podcasts, virtual fan
communities, and video—as well as approaches to developing
content, metrics for measuring success, and skills for managing
media in sport An examination of customer experience (CX) and how
to enhance those relationships by defining customer touch points
and mapping the customer journey Considerations for social media
usage during crisis communication, with modern examples of
effective and ineffective ways prominent sport entities have
managed recent crises Also new to the third edition are related
online learning aids delivered through HKPropel and designed to
generate discussion and highlight the opportunities and challenges
that exist in sport public relations. Commentary on current topics
is accompanied by links to associated content, discussion
questions, and applied learning activities to promote engaged
student learning. A live Twitter feed for specific hashtags within
HKPropel ensures regular updates. With Sport Public Relations,
Third Edition, students will better understand the various demands
of the field and learn to successfully and proactively develop
consistent communication and stronger relationships between sport
organizations and their key publics. Note: A code for accessing
HKPropel is included with this ebook. Â
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The Rarest Rose (Paperback)
Mike Ross, Victoria L James; Illustrated by L J Stock
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R366
Discovery Miles 3 660
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Ships in 10 - 15 working days
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