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The Direct to Consumer Playbook - The Stories and Strategies of the Brands that Wrote the DTC Rules (Hardcover): Mike Stevens The Direct to Consumer Playbook - The Stories and Strategies of the Brands that Wrote the DTC Rules (Hardcover)
Mike Stevens
R2,330 R2,107 Discovery Miles 21 070 Save R223 (10%) Ships in 12 - 17 working days

Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale. Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to discover: * How they got started, what worked then and what works now * The importance of building a community and how to use data * When to consider going multichannel * Why you need a bulletproof brand * Navigating funding, margins, growth, customer service and product development and more For the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.

The Direct to Consumer Playbook - The Stories and Strategies of the Brands that Wrote the DTC Rules (Paperback): Mike Stevens The Direct to Consumer Playbook - The Stories and Strategies of the Brands that Wrote the DTC Rules (Paperback)
Mike Stevens
R779 Discovery Miles 7 790 Ships in 12 - 17 working days

Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale. Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to discover: * How they got started, what worked then and what works now * The importance of building a community and how to use data * When to consider going multichannel * Why you need a bulletproof brand * Navigating funding, margins, growth, customer service and product development and more For the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.

Pilgrim's Way, The (Paperback): Mike Stevens Pilgrim's Way, The (Paperback)
Mike Stevens; Illustrated by John Bell
R293 Discovery Miles 2 930 Ships in 12 - 17 working days
Annie Lennox - Nostalgia CD (2014) (CD): Annie Lennox Annie Lennox - Nostalgia CD (2014) (CD)
Annie Lennox; Contributions by Mike Stevens, Cameron Craig; Produced by Mike Stevens, Annie Lennox; Performed by …
R433 Discovery Miles 4 330 Out of stock
Annie Lennox - Songs Of Mass Destruction CD (2007) (CD): Annie Lennox Annie Lennox - Songs Of Mass Destruction CD (2007) (CD)
Annie Lennox; Contributions by Nadirah X, Scott Campbell, Tom Lord Alge; Produced by Mike Stevens, …
R277 Discovery Miles 2 770 Out of stock

Original Title: Songs of Mass Destruction. Format: CD. Artist: Annie Lennox. Language: English. Genre: Rock. Track Listing: Disk 1. 1. Dark Road. 2. Love Is blind. 3. Smithereens. 4. Ghosts in My Machine. 5. Womankind. 6. Through The Glass Darkly. 7. Lost. 8. Coloured Bedspread. 9. Sing. 10. Big Sky. 11. Fingernail Moon.

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