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Consider the culture of the twenty-first century: Each morning, you
hear a half-dozen ads on the radio before your feet touch the
floor. By the end of the day, hundreds--perhaps thousands--of
marketing messages have targeted you. And yet little is understood
about how marketing affects our lives and society. Enter Terry
O'Reilly and Mike Tennant, the ad men behind "The Age of
Persuasion," the popular radio show broadcast on the Canadian
Broadcasting Corporation and Sirius Radio. They have made it their
mission to share the back-room story of modern marketing,
entertaining asides and all: "Think of advertisers as millions of
ants in a colony, each working hard and each with its own
objective. Except that in this colony, every single ant is
competing against the others. That's the ad business. Almost every
ad you see, hear, and otherwise experience is competing for a piece
of your imagination. And like any cross-section of humanity, the
vast, worldwide advertising community is diverse: composed of
geniuses and idiots, saints and buffoons, and everything in
between." From the early players to the Mad Men of the 1960s and
beyond, "The Age of Persuasion" provides an entertaining--and
eye-opening--look at a world driven by marketing.
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