- The book shows you what 'data science' actually is and focuses uniquely on how to minimize the negatives of (bad) data science - It discusses the actual place of data science in a variety of companies, and what that means for the process of data science - It provides 'how to' advice to both individuals and managers - It takes a critical approach to data science and provides widely-relatable examples

- The book shows you what 'data science' actually is and focuses uniquely on how to minimize the negatives of (bad) data science - It discusses the actual place of data science in a variety of companies, and what that means for the process of data science - It provides 'how to' advice to both individuals and managers - It takes a critical approach to data science and provides widely-relatable examples