Beyond the Tipping Point will likely bring to mind Malcolm Gladwell's seminal book, and the lessons that you have tried to apply in your daily life. However, while Gladwell implies that paying it forward will eventually pay off, the reality is that most people in today's business world are not willing to pay it forward. This book takes you Beyond The Tipping Point, by not only showing you how to build relationships, but how you can make them work to the mutual benefit of all stakeholders - including yourself.