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This collection breaks down the stereotypes often expected of
Korean popular culture, specifically examining issues of gender,
sexuality, and stereotype in a variety of cultural products
including K-pop, K-drama, and cover dancing through the lens of how
"Koreanness" can be defined. A diverse range of of contributors
showcase how Hallyu, or the Korean Wave, began as a wave rolling
across Asia and morphed into a tsunami that has impacted every
continent, making Korean popular culture an industry that draws in
fans on a global scale. The stereotypes and issues being explored
in this collection, contributors argue, are intertwined with how
Koreans both at home and in the diaspora portray themselves
publicly and consider themselves privately. In tandem with this,
international fans of Hallyu take part in the conversation through
performance and imitation, either reinforcing or breaking away from
these stereotypes. Contributors examine a wide variety of settings
to connect the concepts of traditional Korean values to modern
Korean society in a symbiotic relationship between these values and
cultural content creators. Scholars of media studies, pop culture,
gender studies, Asian studies, sociology, and cultural studies will
find this book particularly useful.
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