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This book examines connections between policy contexts, school
experiences and everyday activities of children growing up in the
global city of Singapore. In particular, it explores how Singapore
children's everyday experiences inside and outside of school shape
their orientations towards educational success. Alongside an
analysis of school life and educational policies, it also considers
children's out-of-school activities, including leisure, homework,
and enrichment activities, and connections between these and their
school-based activities. The book draws on empirical data from
Primary 4 classes in two Singapore schools in the form of
student-completed surveys, classroom ethnographies, student
responses to a learning dialogues activity, and a re-enactment of
one child's out-of-school life, as well as curriculum and policy
analysis. It provides readers with an in-depth understanding of
Singapore Primary 4 children's experiences inside and outside of
school, including the structure of timetables and pedagogical
approaches encountered in school lessons, children's enjoyment of
activities inside and outside of school, children's engagement and
wellbeing at school, and the impact of Singapore's educational
policies on children's learning experiences. Moving beyond a
simplistic focus on Singapore children's academic performance in
international high-stakes testing, the book offers a comprehensive
exploration of their lives inside and outside of school. This
holistic approach is unique in the Singapore context and
contributes to a greater understanding of children's everyday lives
in the city.
Written by a team of renowned experts in the field, Marketing: A
Critical Textbook provides a unique introduction and overview of
critical approaches to marketing. Ideally suited to advanced
students of marketing, the book uses examples and 'real world' case
studies to illustrate and discuss major alternative and critical
perspectives on the subject, enabling students to constructively
question the conventional assumptions, concepts and models with
which they are already familiar. - Explains and debates key
concepts in a clear, readable and concise manner. - Provides
practical and innovative demonstrations of abstract and difficult
concepts through classroom exercises and individual and group
activities. - Includes a glossary of critical marketing terms. -
Additional material on the companion website, including a full
Instructor's Manual and free access to full-text journal articles
for students.
Written by a team of renowned experts in the field, Marketing: A
Critical Textbook provides a unique introduction and overview of
critical approaches to marketing. Ideally suited to advanced
students of marketing, the book uses examples and 'real world' case
studies to illustrate and discuss major alternative and critical
perspectives on the subject, enabling students to constructively
question the conventional assumptions, concepts and models with
which they are already familiar. - Explains and debates key
concepts in a clear, readable and concise manner. - Provides
practical and innovative demonstrations of abstract and difficult
concepts through classroom exercises and individual and group
activities. - Includes a glossary of critical marketing terms. -
Additional material on the companion website, including a full
Instructor's Manual and free access to full-text journal articles
for students.
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