A crash course in marketing for eye care professionals, Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts guides readers through this crucial area of business development. With an increase in patients undergoing elective procedures and an increase in the amount of providers, marketing has become the most important way for eye care professionals to grow their practices and differentiate themselves from their competition. Since marketing is not addressed in any formal course in medical school, optometry school, residency or fellowship, many eye care professionals lack basic understanding and skills in this area of growing importance to their businesses. To meet this critical need, editor Dr. Ming Wang and associate editors Shareef Mahdavi, Michael Malley and Dr. Tracy Swartz have created this essential, timely handbook aggregating the key ophthalmic marketing pearls, teachings and experiences of some of the leading national and international marketing experts. Grow Your Eye Care Practice begins with an overview of the history and current state of ophthalmic marketing, including a fascinating look at the commoditization of eye care as was demonstrated with the introduction of LASIK. The core chapters address foundational and innovative marketing concepts and their application to eye care, including: Market research, segmentation, targeting and positioning Patient experience Branding versus call to action Word of mouth referrals Digital marketing, including social media, websites and SEO Innovative marketing approaches Ethics and laws governing medical marketing Upcoming disruptive marketing technologies  Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts is an indispensable desktop reference for all eye care professionals--ophthalmologists, optometrists, administrators, practice managers, business associates, residents, fellows, medical students and optometry students - who wish to improve their marketing skills, grow their practices and differentiate themselves from their competition.

This book provides an overview of China's financial markets and their latest developments. The book explores and discusses the difficulties in building modern financial markets that are compatible with an increasingly complicated market economy and examines the various strategies to reform China's financial system. It covers a range of topics: China's financial structure, financial regulation, financial repression and liberalization, monetary policy and the People's Bank of China, banking reforms, exchange rate policy, capital control and capital-account liberalization, and development of the stock markets. The book provides a basic understanding of the current issues related to the development of China's financial markets. It enhances knowledge of China's regulatory framework which has helped to shape China's financial landscape. It provides specific, useful knowledge about investment in China, such as, market sense, to identify the investment opportunities in various asset classes.

With the rapid advancement of corneal topography and wavefront technologies and the increased application of corneal topography not only in refractive but also in premium IOL surgery, a new edition of the best-selling Corneal Topography: A Guide for Clinical Application in the Wavefront Era will be the foremost resource for both ophthalmologists and optometrists. In this Second Edition, Dr. Ming Wang, Dr. Tracy Swartz and over 50 contributors combine the important topics of refractive and premium lens surgeries and put corneal topography in the context of wavefront technology. With over 500 images, this edition gives special attention to the latest advances in these technologies. The state-of-the-art science and application of corneal topography for these anterior segment surgeries is well represented in Corneal Topography, A Guide for Clinical Application in the Wavefront Era, Second Edition, making it the latest and most comprehensive reference of these state-of-the-art technologies for refractive and for premium IOL surgery. Topographic and Wavefront Technologies Covered Include: * Placido disc-based topographic systems * Elevation-based topographic systems * Ultrasound-based topographic systems * OCT-based topographic systems * Topography and wavefront combined systems Topographic Applications Covered Include: * Topographies of corneal diseases, including post-RK/CK/LASIK/PRK * Topography-guided contact lens fitting * Topography application in refractive surgery and in premium IOL surgeries * Topographic guidance for corneal surgeries * Topography-guided custom treatments * Combined treatment strategies using topography and wavefront data * Future development of corneal topography in the wavefront era Updated and reorganized to reflect changes in the technology, Corneal Topography: A Guide for Clinical Application in the Wavefront Era, Second Edition is indispensible for all anterior segment surgeons, ophthalmologists, and

This book provides an overview of China's financial markets and their latest developments. The book explores and discusses the difficulties in building modern financial markets that are compatible with an increasingly complicated market economy and examines the various strategies to reform China's financial system. It covers a range of topics: China's financial structure, financial regulation, financial repression and liberalization, monetary policy and the People's Bank of China, banking reforms, exchange rate policy, capital control and capital-account liberalization, and development of the stock markets. The book provides a basic understanding of the current issues related to the development of China's financial markets. It enhances knowledge of China's regulatory framework which has helped to shape China's financial landscape. It provides specific, useful knowledge about investment in China, such as, market sense, to identify the investment opportunities in various asset classes.

This book presents articles from The Australasian Conference on the Mechanics of Structures and Materials (ACMSM25 held in Brisbane, December 2018), celebrating the 50th anniversary of the conference. First held in Sydney in 1967, it is one of the longest running conferences of its kind, taking place every 2-3 years in Australia or New Zealand. Bringing together international experts and leaders to disseminate recent research findings in the fields of structural mechanics, civil engineering and materials, it offers a forum for participants from around the world to review, discuss and present the latest developments in the broad discipline of mechanics and materials in civil engineering.

The book presents a compilation of research on meso/microforming processes, and offers systematic and holistic knowledge for the physical realization of developed processes. It discusses practical applications in fabrication of meso/microscale metallic sheet-metal parts via sheet-metal meso/microforming. In addition, the book provides extensive and informative illustrations, tables, case studies, photos and figures to convey knowledge of sheet-metal meso/microforming for fabrication of meso/microscale sheet-metal products in an illustrated manner. Key Features * Presents complete analysis and discussion of micro sheet metal forming processes * Guides reader across the mechanics, failures, prediction of failures and tooling and prospective applications * Discusses definitions of multi-scaled metal forming, sheet-metal meso/microforming and the challenges in such domains * Includes meso/micro-scaled sheet-metal parts design from a micro-manufacturability perspective, process determination, tooling design, product quality analysis, insurance and control * Covers industrial application and examples

This book presents articles from The Australasian Conference on the Mechanics of Structures and Materials (ACMSM25 held in Brisbane, December 2018), celebrating the 50th anniversary of the conference. First held in Sydney in 1967, it is one of the longest running conferences of its kind, taking place every 2-3 years in Australia or New Zealand. Bringing together international experts and leaders to disseminate recent research findings in the fields of structural mechanics, civil engineering and materials, it offers a forum for participants from around the world to review, discuss and present the latest developments in the broad discipline of mechanics and materials in civil engineering.

Size Effects in Engineering Mechanics and Manufacturing provides a detailed evaluation of size effects in mechanics, manufacturing and material sciences and their effects on related physical behaviors and phenomena. Sections address the physical aspects of size effects, including tension, compression, and bending deformation in mechanics, fatigue and damage behaviors, the mechanisms behind these effects, modeling techniques for determining the behavior and phenomena of size effects, practical applications of size effects in material sciences and micro-manufacturing, how size effects influence the process performance, process outcome, properties and quality of fabricated parts and components, and future size effects. This book provides not only a reference volume on size effects but also valuable applications for engineers, scientists, academics and research students involved in materials processing, manufacturing, materials science and engineering, engineering mechanics, mechanical engineering and the management of enterprises using materials processing technologies in the mass-production of related products.

This book reflects the author's views on NGO development in China and includes recent papers, reviews, and policy suggestions he has written. This collection introduces the current state of research on NGOs and their development in China to an English-speaking audience, allowing them to understand China's social reforms, which center on NGOs.

This book reflects the author's views on NGO development in China and includes recent papers, reviews, and policy suggestions he has written. This collection introduces the current state of research on NGOs and their development in China to an English-speaking audience, allowing them to understand China's social reforms, which center on NGOs.

This book investigates key security issues in connection with the physical layer for random wireless cellular networks. It first introduces readers to the fundamentals of information theoretic security in the physical layer. By examining recently introduced security techniques for wireless point-to-point communications, the book proposes new solutions to physical layer security based on stochastic geometric frameworks for random cellular networks. It subsequently elaborates on physical-layer security in multi-tier heterogeneous networks. With the new modeled settings, the authors also verify the security performance with the impact of the full-duplex transceivers. The specific model design presented here offers a valuable point of reference for readers in related areas. In addition, the book highlights promising topics and proposes potential future research directions.

‘Micro-scaled Products Development via Microforming’ presents state-of-the-art research on microforming processes, and focuses on the development of micro-scaled metallic parts via microforming processes. Microforming refers to the fabrication of microparts via micro-scaled plastic deformation and  presents a promising micromanufacturing process. When compared to other  micromanufacturing processes, microforming offers advantages such as high productivity and good mechanical properties of the deformed microparts. This book provides extensive and informative illustrations, tables and photos in order to convey this information clearly and directly to readers. Although the knowledge of macroforming processes is abundant and widely used in industry, microparts cannot be developed by leveraging existing knowledge of macroforming because the size effect presents a barrier to this knowledge transfer. Therefore systematic knowledge of microforming needs to be developed. In tandem with product miniaturization, the demand on microparts has been increased for their wide applications in many industries, including automotive, bio-medical, aerospace and consumer electronics industries. Micromanufacturing technologies have thus become more and more important. This book is intended for postgraduates, manufacturing engineers and professionals working in the areas of manufacturing and materials processing.

'Micro-scaled Products Development via Microforming' presents state-of-the-art research on microforming processes, and focuses on the development of micro-scaled metallic parts via microforming processes. Microforming refers to the fabrication of microparts via micro-scaled plastic deformation and presents a promising micromanufacturing process. When compared to other micromanufacturing processes, microforming offers advantages such as high productivity and good mechanical properties of the deformed microparts. This book provides extensive and informative illustrations, tables and photos in order to convey this information clearly and directly to readers. Although the knowledge of macroforming processes is abundant and widely used in industry, microparts cannot be developed by leveraging existing knowledge of macroforming because the size effect presents a barrier to this knowledge transfer. Therefore systematic knowledge of microforming needs to be developed. In tandem with product miniaturization, the demand on microparts has been increased for their wide applications in many industries, including automotive, bio-medical, aerospace and consumer electronics industries. Micromanufacturing technologies have thus become more and more important. This book is intended for postgraduates, manufacturing engineers and professionals working in the areas of manufacturing and materials processing.

Corneal topography has become essentially a pattern recognition trade, best learned by viewing multiple images of representative patterns. In spite of this, currently available topography books focus only on the technology behind topography, or a particular application of topography, as opposed to presenting a comprehensive collection of topographic patterns that provide quick, consistent pattern recognition and identification. Drs. Wang and Kugler, along with Drs. Morgan and Boerman, look to fill this void with Atlas and Clinical Reference Guide for Corneal Topography. Atlas and Clinical Reference Guide for Corneal Topography is the first corneal topography book that lends itself to efficient image search and reference for busy clinicians at chair side. Organised into both map-based and disease-based sections, the book allows for quick reference in busy clinical situations. Images come from the commonly used topographers, the Zeiss Atlas and the Oculus Pentacam, but the principles of pattern recognition can be applied to any topographer. Due to the text's large collection of topographic images and corresponding corneal conditions, Atlas and Clinical Reference Guide for Corneal Topography can be used side by side with the topographer. Designed as both a learning tool for students and a reference for clinicians to use when faced with a challenging topography interpretation, Atlas and Clinical Reference Guide for Corneal Topography will be appreciated by a wide spectrum of eye care professionals. General ophthalmologists, cataract and refractive surgeons, corneal specialists, optometrists, and ophthalmology residents and students will benefit from this invaluable atlas for corneal topography.

Until recently, surgical correction of presbyopia was considered the "last frontier" in ophthalmology, but today there are a wide variety of treatments available. This Fifth Wave of ophthalmology opens up a whole world of surgical solutions for presbyopes who would otherwise have no recourse, and Surgical Correction of Presbyopia: The Fifth Wave is designed as a complete guide to the wide range of surgical solutions available. Dr. Ming Wang is joined by Associate Editors Drs. Tracy Schroeder Swartz and Nathan Rock and their all-star team of expert contributors to compile the first comprehensive review of all the state-of-the-art surgical treatments for presbyopia. This includes a history of refractive and lens surgery, a review of presbyopia and its medical management, as well as in-depth sections on not only those surgical treatments that are currently available but also those under active clinical investigation. Inside Surgical Correction of Presbyopia is a detailed presentation on corneal solutions, including laser treatments and corneal inlays; lenticular solutions, including intraocular lenses; and scleral solutions, such as scleral implants and ablation. Each procedure features a discussion on the indications, benefits, results and risks of the procedure with close attention to clinical applications. Also included are chapters on complex cases, which focus on improving outcomes both with patient and surgical modality selection and postoperative management. Chapters include: Excimer and Femtosecond LASER for Treatment of Presbyopia Shape-Changing Inlays Multifocal Intraocular Lenses Extended Depth of Focus Intraocular Lenses Laser Scleral Microablation Procedure Marketing Surgical Treatment for Presbyopia The Future of Presbyopia Treatment Presbyopia is the most common refractive condition and more patients and providers are actively seeking surgical solutions. With Surgical Correction of Presbyopia: The Fifth Wave, anyone from ophthalmology technicians and opticians to practicing ophthalmologists and optometrists will confidently understand and be prepared to tackle this "last frontier" of ophthalmology.

The book presents a compilation of research on meso/microforming processes, and offers systematic and holistic knowledge for the physical realization of developed processes. It discusses practical applications in fabrication of meso/microscale metallic sheet-metal parts via sheet-metal meso/microforming. In addition, the book provides extensive and informative illustrations, tables, case studies, photos and figures to convey knowledge of sheet-metal meso/microforming for fabrication of meso/microscale sheet-metal products in an illustrated manner. Key Features * Presents complete analysis and discussion of micro sheet metal forming processes * Guides reader across the mechanics, failures, prediction of failures and tooling and prospective applications * Discusses definitions of multi-scaled metal forming, sheet-metal meso/microforming and the challenges in such domains * Includes meso/micro-scaled sheet-metal parts design from a micro-manufacturability perspective, process determination, tooling design, product quality analysis, insurance and control * Covers industrial application and examples

This book highlights state-of-the-art research findings on floating developments in both inland and coastal waters with focus on living, recreation and working offshore. It includes six themes: (1) business case and real estate development, (2) spatial planning and architecture, (3) food and energy production, (4) ecological impact and nature-based solutions, (5) governance and social impact and (6) design and engineering of (infra)structures. The book presents key issues addressed when utilizing water space. It gives an overview of findings and discussions from the world's leading experts from the industry, policymakers, entrepreneurs, researchers and identifies new opportunities as well as fosters collaboration on floating projects for a more climate-adaptive, socially inclusive, sustainable and better world.

This proceedings volume contains selected papers presented at the 2014 International Conference on Medicine Sciences and Bioengineering (ICMSB 2014), held August 16-17, 2014 in Kunming, Yunnan, China. ICMSB2014 was aimed at researchers, engineers, industrial professionals and academics, who were broadly welcomed to present their latest research results, academic developments or theoretical practice. Topics covered in this volume include, but are not limited to, Medicine, Medical Science, Bioinformatics, and Biomedical Engineering. ICMSB2014 aims to serve not merely as a platform for academic communication, but also as an opportunity for international business cooperation and mutual benefit.

Normal cranial anatomy as seen by MRI in children aged 1 month to 21 years is comprehensively depicted in this atlas. As such it represents an invaluable tool for establishing normal baseline anatomy of the developing brain when evaluating suspected disease, trauma, or developmental delay in pediatric subjects. There are 124 normal cases presented, 62 each of boys and girls, at intervals from ages one month to 21 years. Six axial images are presented for each case. The images were obtained from Siemens, GE, and HI Standard machines. A brief introduction covers key issues in the development of white matter and special topics in pediatric neuroimaging.