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Gabrielle 'Coco' Chanel is an icon of fashion, and can lay claim to having invented the look of the 20th century. At the height of the Belle Epoque, she stripped women of their corsets and feathers, bobbed their hair, put them in bathing suits and sent them out to get tanned in the sun. She introduced the little black dress; trousers for women; costume jewelry; the exquisitely comfortable suit that became her trademark. Early in the Roaring Twenties, Chanel made the first ever couture perfume - No. 5 - presenting it in the famous little square-cut flagon that, inspired by Picasso and Cubism, became the arch symbol of the Art Deco style. No. 5 remains the most popular scent ever created. This volume, published to accompany a landmark exhibition in Paris, traces the birth and evolution of Chanel's timeless style. Specially commissioned photographs by Julien T. Hamon showcase the clothing, while essays by fashion historians illuminate a period, an event or a theme. Rare archival documents, including portraits of Gabrielle Chanel herself, round out the book.
Fashion Game Changers traces radical innovations in Western fashion design from the beginning of the 20th century to the present. Challenging the traditional silhouettes of their day, fashion designers such as Madeleine Vionnet and Cristobal Balenciaga began to liberate the female body from the close-fitting hourglass forms which dominated European and American fashion, instead enveloping bodies in more autonomous garments which often took inspiration from beyond the West. As the century progressed, new generations of avant-garde designers from Rei Kawakubo to Martin Margiela further developed the ideas instigated by their predecessors to defy established notions of femininity in dress, creating space between body and garment. This way, a new relationship between body and dress emerged for the 21st century. With over 200 images and commentaries from an international range of leading fashion curators and historians, this beautifully illustrated book showcases some of the most revolutionary silhouettes and innovative designs of over 100 years of fashion.
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