The links between a firm's competitiveness and the natural environment have been studied since the mid 90's. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance.

"Focussing on innovation management, this book explores the role of knowledge stocks or intellectual capital blocks (human, social, technological, organizational and regional capitals) on the technological innovation processes typologies (process/product, radical/incremental) and firm performance, absorptive capabilities and organizational learning"--

The links between a firm's competitiveness and the natural environment have been studied since the mid 90's. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance.

Focusing on innovation management, the authors explore the role of knowledge stocks or intellectual capital blocks such as human, social, technological, organizational and regional capitals, on technological innovation process typologies and firm performance, absorptive capabilities and organizational learning.