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The links between a firm's competitiveness and the natural
environment have been studied since the mid 90's. This volume
explores, both theoretically and empirically, the relationships
between environmental product innovation, green image and firm
performance.
The links between a firm's competitiveness and the natural
environment have been studied since the mid 90's. This volume
explores, both theoretically and empirically, the relationships
between environmental product innovation, green image and firm
performance.
"Focussing on innovation management, this book explores the role of
knowledge stocks or intellectual capital blocks (human, social,
technological, organizational and regional capitals) on the
technological innovation processes typologies (process/product,
radical/incremental) and firm performance, absorptive capabilities
and organizational learning"--
Focusing on innovation management, the authors explore the role of
knowledge stocks or intellectual capital blocks such as human,
social, technological, organizational and regional capitals, on
technological innovation process typologies and firm performance,
absorptive capabilities and organizational learning.
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