Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language Key Features Use data analytics and machine learning in a sales and marketing context Gain insights from data to make better business decisions Build your experience and confidence with realistic hands-on practice Book DescriptionUnleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects. You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions. As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior. By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making. What you will learn Load, clean, and explore sales and marketing data using pandas Form and test hypotheses using real data sets and analytics tools Visualize patterns in customer behavior using Matplotlib Use advanced machine learning models like random forest and SVM Use various unsupervised learning algorithms for customer segmentation Use supervised learning techniques for sales prediction Evaluate and compare different models to get the best outcomes Optimize models with hyperparameter tuning and SMOTE Who this book is forThis marketing book is for anyone who wants to learn how to use Python for cutting-edge marketing analytics. Whether you're a developer who wants to move into marketing, or a marketing analyst who wants to learn more sophisticated tools and techniques, this book will get you on the right path. Basic prior knowledge of Python and experience working with data will help you access this book more easily.

Take a hands-on approach to understanding deep learning and build smart applications that can recognize images and interpret text Key Features Understand how to implement deep learning with TensorFlow and Keras Learn the fundamentals of computer vision and image recognition Study the architecture of different neural networks Book Description Are you fascinated by how deep learning powers intelligent applications such as self-driving cars, virtual assistants, facial recognition devices, and chatbots to process data and solve complex problems? Whether you are familiar with machine learning or are new to this domain, The Deep Learning Workshop will make it easy for you to understand deep learning with the help of interesting examples and exercises throughout. The book starts by highlighting the relationship between deep learning, machine learning, and artificial intelligence and helps you get comfortable with the TensorFlow 2.0 programming structure using hands-on exercises. You'll understand neural networks, the structure of a perceptron, and how to use TensorFlow to create and train models. The book will then let you explore the fundamentals of computer vision by performing image recognition exercises with convolutional neural networks (CNNs) using Keras. As you advance, you'll be able to make your model more powerful by implementing text embedding and sequencing the data using popular deep learning solutions. Finally, you'll get to grips with bidirectional recurrent neural networks (RNNs) and build generative adversarial networks (GANs) for image synthesis. By the end of this deep learning book, you'll have learned the skills essential for building deep learning models with TensorFlow and Keras. What you will learn Understand how deep learning, machine learning, and artificial intelligence are different Develop multilayer deep neural networks with TensorFlow Implement deep neural networks for multiclass classification using Keras Train CNN models for image recognition Handle sequence data and use it in conjunction with RNNs Build a GAN to generate high-quality synthesized images Who this book is for If you are interested in machine learning and want to create and train deep learning models using TensorFlow and Keras, this workshop is for you. A solid understanding of Python and its packages, along with basic machine learning concepts, will help you to learn the topics quickly.