The Muslim Brotherhood, which was founded in Egypt in 1926, has been at the forefront of the resurgence of political Islam in the Middle East. It has also endeavored to reach out beyond Egypt and the Middle East, to an international audience, increasing its media campaign in English. This outreach is the focus of the book, which delves into the media strategies and ventures of the Muslim Brotherhood by studying how it has used its official English website to frame its political ideologies and its role in the 2011 Egyptian uprising.

The Muslim Brotherhood, which was founded in Egypt in 1926, has been at the forefront of the resurgence of political Islam in the Middle East. It has also endeavored to reach out beyond Egypt and the Middle East, to an international audience, increasing its media campaign in English. This outreach is the focus of the book, which delves into the media strategies and ventures of the Muslim Brotherhood by studying how it has used its official English website to frame its political ideologies and its role in the 2011 Egyptian uprising.