As giving by individual donors continues to increase, it is essential that your organization has a planned giving program. The second editio n of this bestseller will not only provide you with the instruction an d tools needed to begin a successful planned giving program, it will a lso explain in easy-to-understand terms the new IRS tax regulations, a nd the various charitable gift options, including life insurance and s tocks. In addition, a glossary of terms, model letters and policies, s ample advertisements, and other tools will help make planned giving un complicated and straightforward.