*Cutting-edge and controversial branch of linguistics, closely relating to ideas of ‘verbal hygiene’ and language discrimination, with the potential to bring about changes to the study of linguistics *The first handbook-length treatment of linguistic prescriptivism, inspired by the recent proliferation of research, conferences and undergraduate sociolinguistics courses dedicated to the topic *Includes languages that have traditionally not been the focus of analysis within this field of research, namely highly standardised European languages, thus attracting readership interested in prescriptive efforts outside of their well-explored context