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Showing 1 - 3 of
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Chimie Générale
Mouna Mrad, Wafa Sassi
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R1,857
Discovery Miles 18 570
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Ships in 10 - 15 working days
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Written by marketing experts, this authoritative and comprehensive
full-colour textbook made up of both accessible research and
theory, real-world examples and case studies including Prada, Gucci
and Burberry, provides students with an overview of the global
fashion industry and fashion marketing, strategy, branding,
communications, retailing and distribution, as well as the
psychological factors involved in consuming fashion and luxury. The
role of social media, celebrities and influencers such as Kim
Kardashian and Lil Miquela are discussed, as is the ever-increasing
role of ethical fashion and sustainability. The authors also offer
an expanded view of fashion and luxury by moving beyond just
clothing and apparel to include other fashionable and luxurious
products and services, including technology. Packed with attractive
visuals from fashion and culture, and accompanied by chapter
summaries, questions and exercises, this textbook is essential
reading for students studying fashion, luxury, marketing,
management, retailing, branding and communications. Also provided
for educators are supporting PowerPoint slides and an instructor's
manual to support use of the textbook with students. Suitable for
Fashion Marketing/Fashion Consumer Behaviour modules as well as a
general text for Fashion Marketing programmes. The text will also
appeal to Luxury programmes (MBA etc) and Retail Marketing modules
(UG).
Written by marketing experts, this authoritative and comprehensive
full-colour textbook made up of both accessible research and
theory, real-world examples and case studies including Prada, Gucci
and Burberry, provides students with an overview of the global
fashion industry and fashion marketing, strategy, branding,
communications, retailing and distribution, as well as the
psychological factors involved in consuming fashion and luxury. The
role of social media, celebrities and influencers such as Kim
Kardashian and Lil Miquela are discussed, as is the ever-increasing
role of ethical fashion and sustainability. The authors also offer
an expanded view of fashion and luxury by moving beyond just
clothing and apparel to include other fashionable and luxurious
products and services, including technology. Packed with attractive
visuals from fashion and culture, and accompanied by chapter
summaries, questions and exercises, this textbook is essential
reading for students studying fashion, luxury, marketing,
management, retailing, branding and communications. Also provided
for educators are supporting PowerPoint slides and an instructor's
manual to support use of the textbook with students. Suitable for
Fashion Marketing/Fashion Consumer Behaviour modules as well as a
general text for Fashion Marketing programmes. The text will also
appeal to Luxury programmes (MBA etc) and Retail Marketing modules
(UG).
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