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Marken-Design - Marken entwickeln, Markenstrategien erfolgreich umsetzen (German, Paperback, 2. Aufl. 2004): Mtp E V Alumni Marken-Design - Marken entwickeln, Markenstrategien erfolgreich umsetzen (German, Paperback, 2. Aufl. 2004)
Mtp E V Alumni; Richard Linxweiler
R2,215 Discovery Miles 22 150
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Dieses praxisorientierte Buch - jetzt in der 2. uberarbeiteten Auflage - beschreibt, wie Designer und Markenmanager systematisch die Erfolgsfaktoren ihrer Marke ermitteln und in ansprechendes Brand-Design umsetzen."

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