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Higher Education Institutions played their overriding role in developing wisdom and virtue in the Pakistani youth. Human resource management systems played a critical role in developing strong academic institutions that endeavors bright scholars. Accordingly, this study is aimed at investigating the impact of Human Resource Inputs and Practices on Human Resource Outputs of the faculty members in Universities/Institutes in Lahore Pakistan. Data was collected from permanent faculty members. The results of the study shows that both the variables of Motivation in Training & Development have statistically significant relationship with Employee Performance and Organizational Citizenship Behavior also showed statistically significant impact on Employee Performance and Motivation but showed insignificant relationship with Training & Development. The study helps the management of the Universities/Institutes of Pakistan in improving Employee Performance both in public and private sector Universities/Institute.
Marketing strategy implementation effectiveness (MSIE) and marketing strategy creativity (MSC) are considered as recognized concept in the literature related with marketing strategies due to its significance importance for executives and researchers. Although, the researchers were not answered the issue which appeared as the intersection of pressures for implementation and creativity. So, the current research study determines the relationship of MSC and MSIE on business unit performance in Pakistani industries. Moreover, this study also finds the impact of MSC and MSIE across diverse strategic orientations (Prospectors, Analyzers, Differentiated Defenders, Defenders and Rectors) as moderating variables. Survey based questionnaire was used to collect the data from the strategic business units of different national and multinational companies like FMCG, Banking, Textile, Pharmaceutical, Home Appliances etc. Results revealed interested findings that will be helpful for Pakistani organization for improving performance.
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