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Proponents applaud location-based advertising as a way to bridge
the gap between online and physical customer experiences and
promote impulse purchases. Skeptics question whether location-based
marketing (LBM) will cause consumer burn-out and violate consumer
privacy if the data that is gathered through LBM is not used,
shared, protected, and stored properly. Companies engaging in LBM
should take measures to ensure customer privacy through stringent
opt-in policies and security safeguards. Enhancing Customer
Engagement Through Location-Based Marketing presents the main
techniques of geo-marketing, introduces the idea of a
"geo-marketing mix," and develops the mobile marketing concept
based on geolocation techniques. Covering key topics such as data
management, augmented location, and mobile targeting, this premier
reference source is ideal for business owners, entrepreneurs,
managers, marketers, policymakers, researchers, academicians,
practitioners, scholars, instructors, and students.
Proponents applaud location-based advertising as a way to bridge
the gap between online and physical customer experiences and
promote impulse purchases. Skeptics question whether location-based
marketing (LBM) will cause consumer burn-out and violate consumer
privacy if the data that is gathered through LBM is not used,
shared, protected, and stored properly. Companies engaging in LBM
should take measures to ensure customer privacy through stringent
opt-in policies and security safeguards. Enhancing Customer
Engagement Through Location-Based Marketing presents the main
techniques of geo-marketing, introduces the idea of a
"geo-marketing mix," and develops the mobile marketing concept
based on geolocation techniques. Covering key topics such as data
management, augmented location, and mobile targeting, this premier
reference source is ideal for business owners, entrepreneurs,
managers, marketers, policymakers, researchers, academicians,
practitioners, scholars, instructors, and students.
People have cultural boundaries. Their thinking and decisions are
affected by their cultural values and norms. Marketers implant
cultural values and standards in advertisements where consumers can
relate to the characters in the advertisements. To design a
cultural marketing advertisement, it is critical to pay attention
to what is going on in the culture and anticipate what issues will
hold in the future. Cultural Marketing and Metaverse for Consumer
Engagement highlights the importance of cultural marketing,
discusses how consumer beliefs are built and affected by cultural
marketing, and considers how culture acts as a base for the
marketing ecosystem. Covering key topics such as the digital era,
religion marketing, and consumer behavior, this premier reference
source is ideal for marketers, business owners, managers,
researchers, scholars, academicians, practitioners, instructors,
and students.
People have cultural boundaries. Their thinking and decisions are
affected by their cultural values and norms. Marketers implant
cultural values and standards in advertisements where consumers can
relate to the characters in the advertisements. To design a
cultural marketing advertisement, it is critical to pay attention
to what is going on in the culture and anticipate what issues will
hold in the future. Cultural Marketing and Metaverse for Consumer
Engagement highlights the importance of cultural marketing,
discusses how consumer beliefs are built and affected by cultural
marketing, and considers how culture acts as a base for the
marketing ecosystem. Covering key topics such as the digital era,
religion marketing, and consumer behavior, this premier reference
source is ideal for marketers, business owners, managers,
researchers, scholars, academicians, practitioners, instructors,
and students.
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