Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical guidance while emphasising the evolutionary nature of experience science. With contributions from a diverse range of top international researchers, the Handbook of Experience Science explores fully up-to-date theories within experience studies as applied to tourism, hospitality and leisure. Chapters analyse the progress of recent research ventures, exploring fascinating case studies to further illustrate important concepts such as virtual tourism and slow tourism. Both the important frameworks behind experience science and real-world applications are discussed, providing the reader with a full picture of this rapidly changing subject. This Handbook provides crucial new examinations of experience creation which will be perfect for students researching tourism, hospitality and leisure, international business and innovation. It will additionally be incredibly useful for consumer researchers looking to better understand the complex paradigm behind experience creation.