|
Showing 1 - 3 of
3 matches in All Departments
This edited collection explores the notion of agency by tracing the
role and activities of consumers from the pre-Internet age into the
possible future. Using an overview of the historical creation of
consumer identity, Consumer Identities demonstrates that active
consumption is not merely a product of the digital age; it has
always been a means by which a person can develop identity.
Grounded in the acknowledgement that identity is a constructed and
contested space, the authors analyse emerging dynamics in
contemporary consumerism, ongoing tensions of structure and agency
in consumer identities and the ways in which identity construction
could be influenced in the future. By exploring consumer identity
through examples in popular culture, the authors have created a
scholarly work that will appeal to industry professionals as well
as academics.
Winner of the John G. Cawelti Award for Best Textbook / Primer How
did you decide what to wear today? Did you base your selection on
comfort or style? Did you want to blend in or stand out — or was
it just the cleanest outfit available? We each make these decisions
every day, reflecting how we view ourselves and impacting how
others see us. Our choices matter — not just to us personally,
but also to the magazine editors, brand ambassadors and trend
forecasters who make a living by selling to us. Communicating
Fashion introduces key concepts from the intersecting worlds of
fashion and communication studies to connect how we all use
clothing to express ourselves and how media systems support that
process. In doing so, Myles Ethan Lascity explores social, cultural
and ethical issues through the work of fashion journalism, brand
promotions and the growing role of online influencers as well as
the impact of film, television and art on self-image and
expression. Key topics: - Advertising, Branding and Fashion Retail
- Clothing, Art and Cultural Significance - Clothing as Group and
Cultural Norms - Clothing, Identity and Interpersonal Communication
- Fashion News and Tastemaking - Fashion, Social Media and
Influencers - Meaning within the Fashion System - On-screen
Clothing
Winner of the John G. Cawelti Award for Best Textbook / Primer How
did you decide what to wear today? Did you base your selection on
comfort or style? Did you want to blend in or stand out — or was
it just the cleanest outfit available? We each make these decisions
every day, reflecting how we view ourselves and impacting how
others see us. Our choices matter — not just to us personally,
but also to the magazine editors, brand ambassadors and trend
forecasters who make a living by selling to us. Communicating
Fashion introduces key concepts from the intersecting worlds of
fashion and communication studies to connect how we all use
clothing to express ourselves and how media systems support that
process. In doing so, Myles Ethan Lascity explores social, cultural
and ethical issues through the work of fashion journalism, brand
promotions and the growing role of online influencers as well as
the impact of film, television and art on self-image and
expression. Key topics: - Advertising, Branding and Fashion Retail
- Clothing, Art and Cultural Significance - Clothing as Group and
Cultural Norms - Clothing, Identity and Interpersonal Communication
- Fashion News and Tastemaking - Fashion, Social Media and
Influencers - Meaning within the Fashion System - On-screen
Clothing
|
You may like...
Gloria
Sam Smith
CD
R238
R195
Discovery Miles 1 950
Tenet
John David Washington, Robert Pattinson
Blu-ray disc
(1)
R54
R45
Discovery Miles 450
|