The social-research organization Mass-Observation was founded in 1937. In this book, the true extent and significance of Mass-Observation's unique role in the formation of postwar Britain's idea of itself through the examination of everyday life across the long twentieth century. An excellent guide to Mass-Observation and the period generally, this scholarly work also provides surprising insights into the role social research has played in the development of policy and mass democracy.

Ageing, Narrative and Identity: New Qualitative Social Research outlines the methodology and results of the Fiction and the Cultural Mediation of Ageing Project (FCMAP), led by a research team from Brunel University, UK. In investigating how older people resist stereotypical cultural representations of ageing, the study demonstrates the importance of narrative understanding to social agency. This book will therefore be of interest not only to students and researchers in the growing interdisciplinary field of Ageing Studies, but also to those with interests in Social Policy, Social Narrative and wider socio-cultural conceptions of the interaction between representation and everyday life.

This book outlines the methodology and results of the Fiction and the Cultural Mediation of Ageing Project, led by a research team from Brunel University, UK. It investigates how older people resist stereotypical cultural representations of ageing and demonstrates the importance of narrative understanding to social agency.

The social-research organization Mass-Observation was founded in 1937. In this book, the true extent and significance of Mass-Observation's unique role in the formation of postwar Britain's idea of itself through the examination of everyday life across the long twentieth century. An excellent guide to Mass-Observation and the period generally, this scholarly work also provides surprising insights into the role social research has played in the development of policy and mass democracy.