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The main objective of the study is to analyze the service quality
of CDMA mobile service in Coimbatore city of Tamil Nadu, India. One
twenty respondents were randomly selected and they were personally
interviewed. For collection of primary data from respondents
(customers) separate well structured interview schedule was
prepared based on the objectives of the study and pretested.
Statistical tools like Percentage Analysis, Garrett's Ranking
Technique, Factor analysis, Chi-square test, Gap analysis and
paired t test were used to analyze the data. The results showed
that majority of the respondents switched over from other mobile
services to CDMA mobile service because of good schemes, call rate,
low price of mobiles, CDMA technology and tariff plan.
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