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It is beneficial for businesses to have a great website. However, many enterprises have the problem of maintaining a website that also turns a profit. Only a few have succeeded in finding a business model that supports profitable growth on the internet in a sustainable way. This is a practical companion for making the right business model choices in a digital, networked and mobile world.
Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. The book presents a practical blueprint created to get entrepreneurs and executives started on finding the right Internet business model for their web site.
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Vanessa Raphaely, Karin Schimke
Paperback
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