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Innovationsfahigkeit Und Nachhaltiger Wettbewerbsvorteil - Messung - Determinanten - Wirkungen (German, Paperback, 2006 ed.):... Innovationsfahigkeit Und Nachhaltiger Wettbewerbsvorteil - Messung - Determinanten - Wirkungen (German, Paperback, 2006 ed.)
Bernd W. Wirtz; Nadine Sammerl
R2,730 Discovery Miles 27 300
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Nadine Sammerl identifiziert die zentralen Dimensionen und Determinanten der Innovationsfahigkeit von Unternehmen. So entsteht ein umfassendes Bild von den Prozessen und Elementen im Unternehmen, die Innovationen forderlich sind. Gleichzeitig wird die grosse Bedeutung der Innovationsfahigkeit fur den nachhaltigen Unternehmenserfolg empirisch belegt

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