Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency. Although emergency managers attempt to train the public, often they are only able to distribute brochures and make public notifications. For a variety of reasons, the public frequently ignores this guidance, leaving people more vulnerable during emergencies. This book applies the process of social marketing, which has been used widely in public health and other disciplines, to the lack of public preparedness. Written for emergency managers in government and non-profit agencies, students, and volunteers, the book provides enough background and resources to enable the user to carry out an effective emergency preparedness campaign in their community and maintain it over time. Unlike preparing one message for everyone, social marketing involves working with smaller communities to identify what and how people want to learn, training them, and then maintaining that relationship to insure their preparedness. Because most emergency management agencies lack resources to take on such an initiative, the book provides readers with low cost methods to begin a social marketing program.

Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency. Although emergency managers attempt to train the public, often they are only able to distribute brochures and make public notifications. For a variety of reasons, the public frequently ignores this guidance, leaving people more vulnerable during emergencies. This book applies the process of social marketing, which has been used widely in public health and other disciplines, to the lack of public preparedness. Written for emergency managers in government and non-profit agencies, students, and volunteers, the book provides enough background and resources to enable the user to carry out an effective emergency preparedness campaign in their community and maintain it over time. Unlike preparing one message for everyone, social marketing involves working with smaller communities to identify what and how people want to learn, training them, and then maintaining that relationship to insure their preparedness. Because most emergency management agencies lack resources to take on such an initiative, the book provides readers with low cost methods to begin a social marketing program.

Modern and unfussy, Mark D. Sikes's interiors are classic takes on California indoor/outdoor living, with natural fibers and crisp coloration, informed and influenced by the fashion world where he began his career. In eight chapters, he explores approachable, stylish looks, from Blue and White Forever, which features indigos, stripes, batiks, and wicker in casual rooms such as porches and pool houses; to Time- less Neutrals, presenting semiformal rooms filled with chinoiserie, gilt, glass, mirrors, banquettes, and French chairs; to Garden Greens, featuring happy, casual family rooms and kitchens inspired by the garden with treillage woodwork, rattan, and cotton. There are also Beautiful Brights, colorful rooms that are eclectic, layered, and fun, with chintz, florals, and Middle Eastern influences; and Sun Faded Hues, rustic coastal rooms with weathered fabrics and furniture. Each chapter presents light-filled images of the designer's looks and offers the reader inspiration and advice. As famed film director Nancy Meyers writes in the book's foreword, this is a book that shows design lovers how classic can look fresh, how style and comfort go hand-in-hand.

Before the advent of the widespread use of the internet, bullying was confined to school grounds, classrooms, and backyards. Now, the virulence of bullying has taken on new meaning, as bullies take to the web to intimidate, harrass, embarrass, and offend others. Through email, cell phones, text messaging, and social networking sites, bullies can carry out their bullying in many cases without ever having to confront their victims, and often without consequence. Whereas the audiences for humiliation in the past was often limited to those who witnessed the bullying and perhaps talked to others about it, now, bullying takes place in cyberspace, where images and audio can be posted online for whole school communities to witness, discuss, and comment on. The social, psychological, and sometimes economic trauma experienced by victims can be devastating, and in some cases, cyber bullying has crossed the line and became a criminal act.

Because just about anyone can be the victim of cyber bullying, and because it often goes unreported, there are precious few resources available to victims, parents, teachers, and others interested in combatting this new form of bullying. This book provides, however, a thoroughly developed, well-researched analysis of cyber bullying - what it is, how it is carried out, who is affected, and what can and should be done to prevent and control its occurrence in society. The book captures the sensational, technological, and horrific aspects of cyber bullying while balancing these with discussion from perspectives about social computing, various academic disciplines, possibilities for public policy and legislation formulation, education, and crime prevention strategies. Using case examples throughout, readers will come away with a new sense of indignation for the victims and a better understanding of the growing problem and how to combat it.

The Violence Against Women Act of 1994 (VAWA) is the most expansive federal legislation addressing intimate violence in the United States to date. Meyer-Emerick uses three theories to examine the legislation: Foucault's theories on how people develop their ideas about their sexuality; Habermas's theories on the legitimacy of the state; and MacKinnon's theories of a gender hierarchy preserved through sexual violence. Through consideration of interviews with policymakers, professionals, and focus groups with citizens, her analysis suggests that state intervention is limited. Additional avenues for combating violence against women is therefore necessary.

These theories were also used to develop questions that were asked of policymakers and local professionals in interviews and with focus groups of survivors, perpetrators, and citizens. The interviews revealed perceptual differences between the thinking of the policymakers and the local professionals. These dissimilarities highlight the practitioners' lack of knowledge about the intent of VAWA, which may impede service delivery to clients. The focus group responses indicated that not only do women have a higher distrust than men but that survivors and perpetrators have opinions that diverge from both local citizens and other participants. This demonstrates a need for change in the system that is supposed to be protecting women from violence. Meyer-Emerick concludes with recommendations for further interventions. Policymakers and local providers of social services will find the work of particular value as will scholars and researchers dealing with domestic violence.