0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R500 - R1,000 (4)
  • R1,000 - R2,500 (2)
  • R2,500 - R5,000 (1)
  • -
Status
Brand

Showing 1 - 7 of 7 matches in All Departments

Alphabet to Email - How Written English Evolved and Where It's Heading (Hardcover): Naomi S. Baron Alphabet to Email - How Written English Evolved and Where It's Heading (Hardcover)
Naomi S. Baron
R4,153 Discovery Miles 41 530 Ships in 12 - 17 working days


In Alphabet to Email Naomi Baron takes us on a fascinating and often entertaining journey through the history of the English language, showing how technology - especially email - is gradually stripping language of its formality.
Drawing together strands of thinking about writing, speech, pedagogy, technology, and globalization, Naomi Baron explores the ever-changing relationship between speech and writing and considers the implications of current language trends on the future of written English.
Alphabet to Email will appeal to anyone who is curious about how the English language has changed over the centuries and where it might be going.

eBook available with sample pages: 0203194314

Who Wrote This? - How AI and the Lure of Efficiency Threaten Human Writing: Naomi S. Baron Who Wrote This? - How AI and the Lure of Efficiency Threaten Human Writing
Naomi S. Baron
R816 R678 Discovery Miles 6 780 Save R138 (17%) Ships in 10 - 15 working days

Would you read this book if a computer wrote it? Would you even know? And why would it matter? Today's eerily impressive artificial intelligence writing tools present us with a crucial challenge: As writers, do we unthinkingly adopt AI's time-saving advantages or do we stop to weigh what we gain and lose when heeding its siren call? To understand how AI is redefining what it means to write and think, linguist and educator Naomi S. Baron leads us on a journey connecting the dots between human literacy and today's technology. From nineteenth-century lessons in composition, to mathematician Alan Turing's work creating a machine for deciphering war-time messages, to contemporary engines like ChatGPT, Baron gives readers a spirited overview of the emergence of both literacy and AI, and a glimpse of their possible future. As the technology becomes increasingly sophisticated and fluent, it's tempting to take the easy way out and let AI do the work for us. Baron cautions that such efficiency isn't always in our interest. As AI plies us with suggestions or full-blown text, we risk losing not just our technical skills but the power of writing as a springboard for personal reflection and unique expression. Funny, informed, and conversational, Who Wrote This? urges us as individuals and as communities to make conscious choices about the extent to which we collaborate with AI. The technology is here to stay. Baron shows us how to work with AI and how to spot where it risks diminishing the valuable cognitive and social benefits of being literate.

Alphabet to Email - How Written English Evolved and Where It's Heading (Paperback): Naomi S. Baron Alphabet to Email - How Written English Evolved and Where It's Heading (Paperback)
Naomi S. Baron
R1,306 Discovery Miles 13 060 Ships in 12 - 17 working days


In Alphabet to Email Naomi Baron takes us on a fascinating and often entertaining journey through the history of the English language, showing how technology - especially email - is gradually stripping language of its formality.
Drawing together strands of thinking about writing, speech, pedagogy, technology, and globalization, Naomi Baron explores the ever-changing relationship between speech and writing and considers the implications of current language trends on the future of written English.
Alphabet to Email will appeal to anyone who is curious about how the English language has changed over the centuries and where it might be going.

How We Read Now - Strategic Choices for Print, Screen, and Audio (Hardcover): Naomi S. Baron How We Read Now - Strategic Choices for Print, Screen, and Audio (Hardcover)
Naomi S. Baron
R783 Discovery Miles 7 830 Ships in 9 - 15 working days

An engaging and authoritative guide to the impact of reading medium on learning, from a foremost expert in the field We face constant choices about how we read. Educators must select classroom materials. College students weigh their textbook options. Parents make decisions for their children. The digital revolution has transformed reading, and with the recent turn to remote learning, onscreen reading may seem like the only viable option. Yet selecting digital is often based on cost or convenience, not on educational evidence. Now more than ever it is imperative to understand how reading medium actually impacts learning-and what strategies we need in order to read effectively in all formats. In How We Read Now, Naomi Baron draws on a wealth of knowledge and research to explain important differences in the way we concentrate, understand, and remember across multiple formats. Mobilizing work from international scholarship along with findings from her own studies of reading practices, Baron addresses key challenges-from student complaints that print is boring to the hazards of digital reading for critical thinking. Rather than arguing for one format over another, she explains how we read and learn in different settings, shedding new light on the current state of reading. The book then crucially connects research insights to concrete applications, offering practical approaches for maximizing learning with print, digital text, audio, and video. Since screens and audio are now entrenched-and invaluable-platforms for reading, we need to rethink ways of helping readers at all stages use them more wisely. How We Read Now shows us how to do that.

Words Onscreen - The Fate of Reading in a Digital World (Hardcover): Naomi S. Baron Words Onscreen - The Fate of Reading in a Digital World (Hardcover)
Naomi S. Baron
R751 R630 Discovery Miles 6 300 Save R121 (16%) Ships in 10 - 15 working days

People have been reading on computer screens for several decades now, predating popularization of personal computers and widespread use of the internet. But it was the rise of eReaders and tablets that caused digital reading to explode. In 2007, Amazon introduced its first Kindle. Three years later, Apple debuted the iPad. Meanwhile, as mobile phone technology improved and smartphones proliferated, the phone became another vital reading platform.
In Words Onscreen, Naomi Baron, an expert on language and technology, explores how technology is reshaping our understanding of what it means to read. Digital reading is increasingly popular. Reading onscreen has many virtues, including convenience, potential cost-savings, and the opportunity to bring free access to books and other written materials to people around the world. Yet, Baron argues, the virtues of eReading are matched with drawbacks. Users are easily distracted by other temptations on their devices, multitasking is rampant, and screens coax us to skim rather than read in-depth. What is more, if the way we read is changing, so is the way we write. In response to changing reading habits, many authors and publishers are producing shorter works and ones that don't require reflection or close reading.
In her tour through the new world of eReading, Baron weights the value of reading physical print versus online text, including the question of what long-standing benefits of reading might be lost if we go overwhelmingly digital. She also probes how the internet is shifting reading from being a solitary experience to a social one, and the reasons why eReading has taken off in some countries, especially the United States and United Kingdom, but not others, like France and Japan. Reaching past the hype on both sides of the discussion, Baron draws upon her own cross-cultural studies to offer a clear-eyed and balanced analysis of the ways technology is affecting the ways we read today--and what the future might bring.

Discourse 2.0 - Language and New Media (Paperback): Deborah Tannen, Anna Marie Trester Discourse 2.0 - Language and New Media (Paperback)
Deborah Tannen, Anna Marie Trester; Contributions by Susan C Herring, Jannis Androutsopoulos, Carmen Lee, …
R1,852 Discovery Miles 18 520 Ships in 10 - 15 working days

Our everyday lives are increasingly being lived through electronic media, which are changing our interactions and our communications in ways that we are only beginning to understand. In Discourse 2.0: Language and New Media, editors Deborah Tannen and Anna Marie Trester team up with top scholars in the field to shed light on the ways language is being used in, and shaped by, these new media contexts. Topics explored include: how Web 2.0 can be conceptualized and theorized; the role of English on the worldwide web; how use of social media such as Facebook and texting shape communication with family and friends; electronic discourse and assessment in educational and other settings; multimodality and the "participatory spectacle" in Web 2.0; asynchronicity and turn-taking; ways that we engage with technology including reading on-screen and on paper; and how all of these processes interplay with meaning-making. Students, professionals, and individuals will discover that Discourse 2.0 offers a rich source of insight into these new forms of discourse that are pervasive in our lives.

Words Onscreen - The Fate of Reading in a Digital World (Paperback): Naomi S. Baron Words Onscreen - The Fate of Reading in a Digital World (Paperback)
Naomi S. Baron
R660 R626 Discovery Miles 6 260 Save R34 (5%) Ships in 10 - 15 working days

People have been reading on computer screens for several decades now, predating popularization of personal computers and widespread use of the internet. But it was the rise of eReaders and tablets that caused digital reading to explode. In 2007, Amazon introduced its first Kindle. Three years later, Apple debuted the iPad. Meanwhile, as mobile phone technology improved and smartphones proliferated, the phone became another vital reading platform. In Words Onscreen, Naomi Baron, an expert on language and technology, explores how technology is reshaping our understanding of what it means to read. Digital reading is increasingly popular. Reading onscreen has many virtues, including convenience, potential cost-savings, and the opportunity to bring free access to books and other written materials to people around the world. Yet, Baron argues, the virtues of eReading are matched with drawbacks. Users are easily distracted by other temptations on their devices, multitasking is rampant, and screens coax us to skim rather than read in-depth. What is more, if the way we read is changing, so is the way we write. In response to changing reading habits, many authors and publishers are producing shorter works and ones that don't require reflection or close reading. In her tour through the new world of eReading, Baron weights the value of reading physical print versus online text, including the question of what long-standing benefits of reading might be lost if we go overwhelmingly digital. She also probes how the internet is shifting reading from being a solitary experience to a social one, and the reasons why eReading has taken off in some countries, especially the United States and United Kingdom, but not others, like France and Japan. Reaching past the hype on both sides of the discussion, Baron draws upon her own cross-cultural studies to offer a clear-eyed and balanced analysis of the ways technology is affecting the ways we read today-and what the future might bring.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Complete Clumping Cat Litter (5kg)
R77 R73 Discovery Miles 730
White Glo Professional Choice Toothpaste…
R80 Discovery Miles 800
Angelcare Bath Support (Blue)
 (1)
R609 R559 Discovery Miles 5 590
Bostik Glue Stick (40g)
R52 Discovery Miles 520
White Glo Floss Mint
R43 Discovery Miles 430
Crucial DDR4 3200Mhz 32GB Notebook…
R1,977 R1,420 Discovery Miles 14 200
Bostik Prestik (100g)
R31 Discovery Miles 310
Cartier Pasha De Cartier Noire Eau De…
R3,118 Discovery Miles 31 180
Top Gun: Maverick - Music From The…
Various Artists CD R143 Discovery Miles 1 430
3 Layer Fabric Face Mask (Blue)
R15 Discovery Miles 150

 

Partners