The bulk of the world s tobacco is produced in low- and middle-income countries. In order to dissuade these countries from implementing policies aimed at curbing tobacco consumption (such as increased taxes, health warnings, advertising bans and smoke-free environments), the tobacco industry claims that tobacco farmers will be negatively affected and that no viable, sustainable alternatives exist. This book, based on original research from three continents, exposes the myths behind these claims.

Since there will be no major reduction in global demand for tobacco leaf in the short to medium term, manipulations of the tobacco industry are what really effect demand for tobacco leaf at the national level. Moreover, tobacco is not the most lucrative crop for small-scale farmers and it imposes serious negative socioeconomic, health and environmental impacts, and economically sustainable alternatives to tobacco exist.

This book counters the myths perpetuated by the industry by identifying the true drivers of demand for tobacco leaf, the sources of farmer vulnerability and dependency on tobacco production and the conditions needed for an economically sustainable transition."