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Posters have the power to influence and inform - so how does a
designer hone their creations to have the impact they need? With a
special focus on conceptualization, internationally-acclaimed and
award-winning designers Natalia Delgado and Scott Laserow takes you
though planning, analyzing and creating posters that stop viewers
in their tracks. Classic and contemporary examples from around the
world show you what can be achieved at the cutting-edge of the
medium - from protest and propaganda posters, through pop culture
and Swiss style, to animated and interactive designs. Whether you
need to promote the next president, advertise a brand or create
awareness of a health crisis, Making Posters gives you the critical
and practical skills to excel in one of the most widely seen forms
of graphic design and make sure your work stands out from the
crowd.
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