Youth Mediations and Affective Relations explores dynamic and expansive possibilities of young people's affective lives as they engage with diverse social media in prolific and specific ways. It addresses the situated embodied and emotional experiences of young people as they actively use media in order to forge communities, play imaginatively, protest injustice, experiment with their identities, make media or explore friendships. Furthermore, it explores the relational and contextual dimensions of their everyday interactions. Against static knowledge and moral panics that abstract youth from the complex and changing worlds in which they grapple with digital media, this book hones in on the layered textures of youth experiences to consider how today's youth think and feel in subtle and unexpected ways.

Tweening the Girl challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label "tweens" and were heralded by marketers, and subsequently the news media, as one of "capitalism's most valuable customers". Tweening the Girl expertly traces the emergence of the tween during this era as she slowly became known to the consumer marketplace as a lucrative customer, market, and audience. It clearly illustrates how "tweenhood", which is often assumed to be a natural category of childhood, is actually a product of the industries of the youth media marketplace, which began to position the preteen girl as a separate market niche carved out of the transitory space between childhood and adolescence. Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.

Tweening the Girl challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label "tweens" and were heralded by marketers, and subsequently the news media, as one of "capitalism's most valuable customers". Tweening the Girl expertly traces the emergence of the tween during this era as she slowly became known to the consumer marketplace as a lucrative customer, market, and audience. It clearly illustrates how "tweenhood", which is often assumed to be a natural category of childhood, is actually a product of the industries of the youth media marketplace, which began to position the preteen girl as a separate market niche carved out of the transitory space between childhood and adolescence. Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.

Youth Mediations and Affective Relations explores dynamic and expansive possibilities of young people's affective lives as they engage with diverse social media in prolific and specific ways. It addresses the situated embodied and emotional experiences of young people as they actively use media in order to forge communities, play imaginatively, protest injustice, experiment with their identities, make media or explore friendships. Furthermore, it explores the relational and contextual dimensions of their everyday interactions. Against static knowledge and moral panics that abstract youth from the complex and changing worlds in which they grapple with digital media, this book hones in on the layered textures of youth experiences to consider how today's youth think and feel in subtle and unexpected ways.