This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people's effect on the functioning of mass media. This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies.

This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people’s effect on the functioning of mass media. This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies.

This volume discusses the latest developments in cellular, molecular, biochemical, and imaging assays to study the biology and functions of T-cells. The chapters in this book cover topics such as LFA-1/ICAM-1 interactions in T-cell motility; using 3D-SIM to dissect signaling cross-talks in motile T-cells; GapmeR-mediated gene silencing in motile T-cells; activity of cellular kinases in migrating T-cells; and computational analysis of protein-protein interactions in motile T-cells. Written in the highly successful Methods in Molecular Biology series format, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible laboratory protocols, and tips on troubleshooting and avoiding known pitfalls. Cutting-edge and comprehensive, T-Cell Motility: Methods and Protocols is an essential resource for graduate students, postdoctoral fellows, and principal investigators working in the fields of immunology, T-cell biology, biochemistry, molecular biology, and imaging.

The book analyses mental health, well-being, and their interdependence through Indian perspectives. It offers critical insights on mastering wellness, stress, and coping, suffering and healing, and achieving work-life balance. Describing key concepts of the Indian philosophical thought with contemporary implications, the volume focuses on explaining the how mental health and mental well-being are correlated. It examines the dynamic interplay of biological, social, psychological, ecological, cultural, religious, and spiritual factors that affect individuals in their everyday lives and act as contributing factors to our illness or wellness. The book also explores in-depth Indian traditions of spirituality and their significant contributions to mental well-being, including discussions on concepts found in Ayurveda and Yoga. This book will be of interest to students, researchers, and teachers of psychology, applied psychology, clinical and counselling psychology, and wellness. It will also be very helpful for academicians, mental health professionals, counsellors, and those working in health and wellbeing industries.

Explore deep learning applications, such as computer vision, speech recognition, and chatbots, using frameworks such as TensorFlow and Keras. This book helps you to ramp up your practical know-how in a short period of time and focuses you on the domain, models, and algorithms required for deep learning applications. Deep Learning with Applications Using Python covers topics such as chatbots, natural language processing, and face and object recognition. The goal is to equip you with the concepts, techniques, and algorithm implementations needed to create programs capable of performing deep learning. This book covers convolutional neural networks, recurrent neural networks, and multilayer perceptrons. It also discusses popular APIs such as IBM Watson, Microsoft Azure, and scikit-learn. What You Will Learn Work with various deep learning frameworks such as TensorFlow, Keras, and scikit-learn. Use face recognition and face detection capabilities Create speech-to-text and text-to-speech functionality Engage with chatbots using deep learning Who This Book Is For Data scientists and developers who want to adapt and build deep learning applications.

This book constitutes the refereed proceedings of the First International Conference on Ubiquitous Communications and Network Computing, UBICNET 2017, held in Bangalore, India, in August 2017. The 23 full papers were selected from 71 submissions and are grouped in topical sections on safety and energy efficient computing, cloud computing and mobile commerce, advanced and software defined networks, and advanced communication systems and networks.

In this book, the relationship between financial decision-making and chronic regulatory focus is explored to provide a better understanding of consumer decisions. Financial decisions are modelled on the basis of assets and portfolios sensitive to particular regulatory foci. Studies in the book test whether participants select assets/portfolios that conform to their respective foci. In addition, given that gender, age and education can shape financial decisions, further hypotheses are put forth to explore whether these are related to asset and portfolio selection and regulatory focus. As consumers tend to make financial decisions prior to priming, this book diverts from previous research involving primed states of regulatory focus and instead explores the chronic state. The study employs two complementary instruments, the eye tracker and self-report, to explicate the hypotheses. As the main hypotheses were not supported, the author posits that the harsh worldwide financial climate may have acted as an external influence, moving participants to select assets and portfolios not aligned with their foci. This study marks a valuable contribution to the current literature concerning financial decision-making, the underlying motivational systems and external influences, and will promote further research in these areas. It offers an essential resource for academics and students interested in how regulatory focus interacts with financial decisions and the overarching economic climate.

This book constitutes the refereed proceedings of the 4th International Conference on Ubiquitous Communications and Network Computing, UBICNET 2021, held in March 2021. Due to COVID-19 pandemic the conference was held virtually. The 17 full papers were selected from 59 submissions and are basically arranged in different sessions on 5G networks, millimeter wave communication systems and emerging applications; quantum communication, IoT and emerging applications; data analytics and cloud computing; artificial neural network, machine learning and emerging applications.

This book constitutes the refereed proceedings of the Second International Conference on Ubiquitous Communications and Network Computing, UBICNET 2019, held in Bangalore, India, in February 2019. The 19 full papers were selected from 52 submissions and are basically arranged in different sessions on security and energy efficient computing, software defined networks, cloud computing and internet of things applications, and the advanced communication systems and networks.

Dentistry over the years has been held by lay man as a feeling of dread. This fear of the dentist over the generations has been mainly due to unpleasant experiences incurred by the patient either due to lack of knowledge or of previous dreadful experiences of dental treatment narrated to them. In routine practice we encounter certain circumstances which do not empower the practitioner neither to use general anaesthesia nor it is advised to carry out the procedure under local anaesthesia alone. Thus the lack of understanding of the conveyed verbal massage to these patients made the attempted procedure virtually a nightmare to the attending surgeon which resulted in an inferior surgical outcome. Hence the technique of anaesthesia in the form of CONSCIOUS SEDATION was developed.