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Everything changes. We are currently immersing in the Digital Era
and going through in-depth change. The companies, economy, society,
and even us as individuals are changing (or should be). Managing in
the Digital Era is a new challenge for entrepreneurs, managers,
marketeers, economists, politicians... The impact of change is such
that no one is left out. Communication is in the core of these
changes, requiring an in-depth review of the Media industry
business models and also those of other industries. Technology, on
the other hand, is the major engine of this new Era, and more than
ever the leading role will be played by leaders and their teams.
Today, any citizen speaks to the world, asks questions and makes
demands. This book pictures the changes andthe paths that are being
designed by world giants, and clarifies the new challenges facing
us.
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